Product Manager

unPLUG Dining; Fatih; Hybrid; TRY 4,458,000 - 6,439,000; Full time

Job summary

unPLUG Dining is seeking a senior Product Manager to own guest experience, loyalty, and growth marketing platforms. You will shape the product direction for enterprise restaurant brands, write specs, and drive from concept to release and adoption across web, mobile, and in-store experiences.

You will collaborate daily with engineering, design, and customer success, measuring success by direct orders, repeat visits, loyalty enrollments, and campaign revenue.

Qualifications

• 6+ years in product management, shipping consumer-facing or B2B platforms in loyalty, CRM, or marketing tech.
• Proven track record of shipping features that move a growth metric (conversion, retention, LTV, revenue).
• Deep understanding of loyalty economics and lifecycle marketing.
• Comfort with data: write or closely read queries, define metrics, and drive decisions.
• Strong ability to write precise specs so engineers build the right thing the first time.
• Experience managing demanding enterprise customers while keeping a coherent product.
• AI-native workflow: leverage AI to research, draft, analyze, and prototype with quality.

Responsibilities

• Own the roadmap for guest experience and growth marketing from strategy to shipped features.
• Evaluate intake from enterprise clients, score requests, and translate into clear specs.
• Define loyalty mechanics and offers that drive repeat visits and margin.
• Shape marketing platform tooling: segmentation, journeys, campaigns, and reporting.
• Improve guest ordering and app experiences to increase direct orders.
• Collaborate with engineering, design, and customer success on scope and release quality.
• Define metrics, monitor data, and pivot when numbers demand it.
• Join customer calls to clarify requirements and support launches and adoption.
• Bring restaurant tech depth (POS, CDP, online ordering) to product decisions.

Skills

Product management

Growth marketing

CRM / Loyalty systems

Data literacy

Strong writing

Enterprise client management

AI-native workflows

Tools

Olo

Toast

Punchh

Klaviyo

Braze

Paytronix

Thanx

Job description

The Role

About unPLUG Dining

unPLUG Dining is an AI-powered digital growth platform helping restaurants scale first-party economics, increase customer lifetime value, and unify guest data across channels.

As a vendor-agnostic orchestration layer, it connects ordering, marketing, and analytics into one decision-ready system; turning digital ordering into personalized, high-converting guest experiences across web, mobile, and in-store.

We're looking for a Product Manager to lead product across our guest experience, and growth marketing platforms. This is a senior, high-ownership role with real scope: you set the direction for the products enterprise restaurant brands use to win guests, bring them back, and grow first-party revenue, and you are accountable for the outcomes.

unPLUG sits between a restaurant's ordering, marketing, and data systems and turns them into one platform. You will own three connected product areas:

• Guest experience: web and mobile ordering, the multi-brand white-label app, checkout, accounts, and the moments that decide whether a guest orders direct or goes to a third-party marketplace
• Loyalty: program design, rewards and offers, tiers, point economics, and the tooling brands use to run and measure their programs
• Growth marketing: segmentation, campaigns, automated journeys, personalization, and attribution across email, SMS, push, and in-app, all built on unified guest data

You will work directly with enterprise restaurant brands, hear what their operators and marketers need, and decide what gets built, what gets declined, and in what order. You write the specs, make the calls, and carry them through release and adoption. You will work daily with engineering, design and customer success, and you will measure yourself on brand outcomes: direct order share, repeat rate, loyalty enrollment and redemption, and campaign revenue.

This role is highly autonomous. You will be trusted to set priorities across multiple enterprise clients and the internal roadmap, and expected to show strong judgment on when to move fast and when to go deep.

What You'll Do

• Own the roadmap for guest experience and growth marketing, from strategy through shipped features
• Run intake from enterprise clients: score requests, say no with reasons, and turn the right ones into clear, buildable specs
• Define loyalty program mechanics and offer logic that move repeat visits and margin, not just enrollment
• Shape the marketing platform operators actually use: segmentation, journeys, campaign tooling, and reporting that ties spend to revenue
• Improve guest-facing ordering and app experiences that lift conversion and move orders from third-party marketplaces to direct channels
• Partner with engineering, design and customer success on scope, trade-offs, edge cases, and release quality
• Instrument everything: define the metrics, read the data, and change course when the numbers say so
• Join customer calls to clarify requirements, support launches, and drive adoption
• Bring restaurant technology depth to every decision: POS, online ordering, CDP, and marketing stacks, and how they fit together

What We're Looking For

• Significant product management experience (typically 6+ years), including time leading consumer-facing or B2B2C platforms in loyalty, CRM or marketing automation, commerce, or restaurant technology
• A track record of shipping products that moved a growth metric you can name: conversion, retention, lifetime value, campaign revenue
• Deep understanding of loyalty economics and lifecycle marketing: offers, points, segmentation, journeys, attribution
• Comfortable with data: you write your own queries or get very close, define the metrics, and decide on evidence
• Strong writing: your specs are clear enough that engineers build the right thing the first time
• Experience managing demanding enterprise customers while holding the line on a coherent product
• AI-native workflow: uses AI to research, draft, analyze, and prototype faster while owning the quality of the result
• Self-directed, accountable, and comfortable in a demanding, high-velocity environment
• Bonus: hands-on experience with restaurant and marketing tech such as Olo, Toast, Thanx, Punchh, Paytronix, Klaviyo, or Braze

How We Work

• High trust, high ownership: individuals own product areas and are accountable for outcomes in production
• Fast iteration cycles with direct customer feedback
• AI-native by default: execution is faster, judgment matters more

Why You'll Love Working at unPLUG

• Real ownership: you lead product for the three platforms that define the company
• Visible impact: your work reaches real guests and enterprise restaurant brands; success is measurable
• Hard, interesting problems: loyalty economics, personalization, and marketing attribution on unified guest data
• High-trust team: low bureaucracy, fast shipping, strong standards
• Opportunity to shape the next generation of guest engagement for restaurants

Location

• Based in Istanbul (Hybrid)
• Regular overlap with US time zones for customer calls