Mobile Apps Business Analyst: Engagement & AI

iSoftStone; Fatih; On-site; TRY 240,000 - 360,000; Full time

Job summary

A global IT service and consulting company is seeking a skilled Business Analyst to enhance a consumer engagement platform. This position merges business, product, and technology, emphasizing mobile apps and digital campaigns. Responsibilities include translating business needs into user stories, defining user journeys, and collaborating with cross-functional teams. Candidates should have a Bachelor's degree, 3–4 years of relevant experience, and strong communication skills. Fluency in English is essential. This role offers the opportunity to impact customer engagement significantly.

Qualifications

• 3–4 years of experience in mobile application or digital product projects.
• Strong ability to convert business needs into actionable product requirements.
• Solid understanding of mobile analytics, user journeys, and engagement strategies.
• Fluent in English (both written and spoken).

Responsibilities

• Translate business requirements into clear product backlog items and user stories.
• Define and optimize user journeys, engagement flows, and feature requirements.
• Collaborate closely with stakeholders, UX/UI designers, and development teams.
• Support delivery of mobile and digital products from concept to launch.
• Analyze mobile analytics and user behavior to drive product improvements.
• Ensure clear documentation and effective communication across teams.

Skills

Business analysis

User engagement

Mobile application development

Stakeholder management

Analytical skills

Communication

FMCG sector experience

Education

Bachelor’s degree in Engineering, Computer Science, or related field

Job description

A global IT service and consulting company is seeking a skilled Business Analyst to enhance a consumer engagement platform. This position merges business, product, and technology, emphasizing mobile apps and digital campaigns. Responsibilities include translating business needs into user stories, defining user journeys, and collaborating with cross-functional teams. Candidates should have a Bachelor's degree, 3–4 years of relevant experience, and strong communication skills. Fluency in English is essential. This role offers the opportunity to impact customer engagement significantly.