Marketing Manager(FMCG)

Michael Page; Fatih; On-site; TRY 800,000 - 1,300,000; Full time

Job summary

Michael Page is seeking a Marketing Manager for a well-established family-owned cheese and gourmet foods company in Turkey's premium segment. The role will build the marketing department from the ground up, and own growth strategy for brands with a hands-on approach.

You will lead digital, trade, and content across channels, manage agencies, and ensure regulatory compliance with food codex. The position requires 8–10 years FMCG experience and Turkish/English fluency.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Economics, or related field; Master’s preferred.
• 8–10 years of marketing experience in multinational FMCG or food & beverage
• 3–5 years in a managerial Marketing Manager role
• Agency management experience including creative, social media, visual content, and community management
• Proven track record in digital marketing and e-commerce projects
• Channel-based / trade marketing experience: in-store activations, sampling, shopper marketing
• Strong foundation in strategic marketing: brand management, positioning, segmentation, and consumer behavior
• Proficiency in digital advertising platforms: Meta Ads, Google Ads, TikTok Ads
• Familiarity with e-commerce ecosystems and platforms: Trendyol, Hepsiburada, D2C
• Fluent in Turkish and English (written and spoken)
• Experience in food codex, labeling regulations, and health claims
• Experience managing joint trade marketing projects with major retail chains (e.g., Migros, CarrefourSA)
• Experience contributing to the brand-building process of a premium or niche food/beverage brand
• Up-to-date knowledge and experience in influencer marketing and UGC strategies
• Ability to work in unstructured environments; entrepreneurial mindset in building systems and processes
• Strong persuasion and stakeholder management skills (ability to communicate with founders, partners, and agencies)
• Hands-on working style with ownership of both strategy and execution
• Detail-oriented and highly attentive to regulatory compliance; practical and able to move quickly

Responsibilities

• Establishment of the Marketing Department: design processes, tools, and operating model; build marketing infrastructure from scratch
• Brand Strategy and Positioning: develop integrated brand architecture; define target audience, value proposition, and communication tone; manage brand extension during expansion
• Digital Marketing and E-commerce: manage social media, content marketing, and digital advertising; optimize digital sales funnel with e-commerce team; oversee product page content and materials
• Channel-Based (Trade) Marketing: plan and execute tastings, promotions, in-store activation; shelf management; shopper marketing
• Agency and Content Ecosystem Management: manage agencies; briefing, feedback cycles, and delivery quality; ensure alignment of labels and packaging with brand guidelines
• Regulatory Compliance and Product Communication: monitor compliance with food codex regulations, labeling, and health claims

Skills

Marketing leadership

Digital marketing

E-commerce

Agency management

Brand management

Trade marketing

Regulatory compliance

Turkish-English fluency

Education

Bachelor's degree in Business Administration, Marketing, Economics, or related field; Master's preferred

Job description

The Marketing Manager is a senior executive who will build the marketing department from scratch, implement the growth strategy for the brands, and take full ownership of all the company's marketing activities. The role offers a "hands-on" scope of responsibility that balances strategy and execution.

Our company is a well-established family-owned company in Turkey's premium natural cheese and gourmet food sector, with over 30 years of industry experience.

Description

1 - Establishment of the Marketing Department

• Designing processes, tools, and the operating model; building the marketing infrastructure from scratch
• Planning the team structure and contributing to recruitment processes
• Preparing the annual marketing plan and budget framework and presenting it for partners' approval

2 - Brand Strategy and Positioning

• Developing an integrated brand architecture f
• Defining each brand's target audience, value proposition, and communication tone
• Managing the brand extension strategy during expansion into non-cheese categories

3 - Digital Marketing and E-commerce

• Strategically managing social media, content marketing, and digital advertising channels
• Optimizing the digital sales funnel in close coordination with the e-commerce team
• Overseeing the quality of product page content, visual identity, and digital promotional materials

4 - Channel-Based (Trade) Marketing

• Planning and executing tasting, promotion, and in-store activation activities in Migros and other retail channels
• Developing shelf management, in-store visibility, and shopper marketing strategies
• Managing promotion and campaign calendars in coordination with channel partners

5 - Agency and Content Ecosystem Management

• Managing creative agencies, social media agencies, visual content producers, and community management service providers
• Being responsible for briefing, feedback cycles, and delivery quality
• Ensuring alignment of labels, packaging, and promotional materials with brand guidelines

6 - Regulatory Compliance and Product Communication

• Monitoring the compliance of marketing materials with food codex regulations, labeling legislation, and health claims
• Verifying that product descriptions and ingredient declarations comply with relevant regulations

Profile

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field (Master's degree preferred)
• Minimum of 8-10 years of marketing experience in multinational FMCG or food & beverage companies; with 3-5 years in a managerial (Marketing Manager) role
• Agency management experience - including creative, social media, visual content, and community management, with hands-on involvement in briefing and feedback cycles
• Proven track record in digital marketing and e-commerce projects
• Channel-based / trade marketing experience: in-store activations, sampling activities, and shopper marketing practices
• Strong foundation in strategic marketing: brand management, positioning, segmentation analysis, and consumer behavior
• Proficiency in digital advertising platforms: Meta Ads, Google Ads, TikTok Ads
• Familiarity with e-commerce ecosystems and platforms: Trendyol, Hepsiburada, D2C
• Marketing budget management and ROI-driven decision making
• Fluent in Turkish and English (written and spoken)
• Experience in the food sector: knowledge of food codex, labeling regulations, and health claims
• Experience managing joint trade marketing projects with major retail chains (e.g., Migros, CarrefourSA)
• Experience contributing to the brand-building process of a premium or niche food/beverage brand
• Up-to-date knowledge and experience in influencer marketing and UGC strategies
• Ability to work in unstructured environments; entrepreneurial mindset in building systems and processes
• Strong persuasion and stakeholder management skills (ability to communicate simultaneously with founders, partners, and agencies)
• "Hands-on" working style with ownership of both strategy and execution
• Detail-oriented and highly attentive to regulatory compliance; also practical and able to move quickly

Job Offer

Full ownership of all the company's marketing activities