Marketing Lead (Rare Disease)

F. Hoffmann-La Roche AG; Fatih; On-site; TRY 400,000 - 800,000; Full time

Job summary

A Roche Portugal está buscando um Marketing Lead para liderar a área de Doenças Raras e reportar ao Head of Customer Engagement & Marketing Chapter. O foco é criar valor para pacientes, negócios e sistemas de saúde, trabalhando com parceiros de jornada do paciente e equipes transversais.

A função envolve estratégias de marketing, planos omnichannel e suporte a lançamentos. Exige mínimo de 5 anos em marketing, fluência em inglês e turco, e desejável experiência em doenças raras.

Qualifications

• Mínimo 5 anos de experiência comprovada em marketing.
• Proficiência em Inglês e Turco para colaboração interna.
• Experiência em área de doenças raras é desejável.
• Capacidade de construir relacionamentos e trabalhar em equipes de projeto.

Responsibilities

• Desenvolver estratégias de marketing específicas para áreas terapêuticas.
• Implementar plano eficaz de omnichannel engagement com diversos canais.
• Garantir previsões de vendas e logística junto de PJPs e equipe de finanças.
• Analisar dados científicos e traduzir em implicações comerciais.

Skills

Marketing

Relacionamento

Digital literacy

Inglês

Turco

Job description

Marketing Lead (Rare Disease)### Marketing Lead (Rare Disease)Candidatar-se: Istanbul: Tempo integral: Publicado hoje: Data de término: 31 de outubro de 2026 (7 dias restantes para se candidatar): 202609-123202Na Roche, você pode-se apresentar como você mesmo, abraçado pelas qualidades únicas que traz. Nossa cultura incentiva a expressão pessoal, o diálogo aberto e as conexões genuínas, onde você é valorizado e respeitado por quem você é, e permitindo que você prospere tanto pessoal como profissionalmente. É assim que pretendemos prevenir, deter e curar doenças e garantir que todos tenham acesso aos cuidados de saúde hoje e nas gerações futuras. Junte-se à Roche, onde cada voz é importante.### A posição***We are looking for a Marketing Lead to report to the Head of Customer Engagement & Marketing Chapter and lead the Rare Disease area.*** As a **Marketing Lead**, your mission is to create value through meaningful benefits for patients, the business, external stakeholders, and health systems. By working with patient journey partners (PJPs), healthcare system partners (HSPs), and other cross-functional enablers, value can be added in various ways, such as product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing, or external collaboration. **Responsibilities:*** Develop specific marketing strategies for therapeutic areas within the organization, working together cross-functionally with Medical and Access Leads.* Build and implement an effective plan for Omnichannel engagement via leveraging different channels and tools. Focus on building Omnichannel capabilities internally and externally to provide meaningful customer experiences that add value to patients, collaborating closely with the Digital team.* Ensure continuous sales and logistics forecasting, working closely with the PJPs and Finance team.* Interpret and translate scientific data into commercial implications, analyze data, and make strategic recommendations.* In case of new launches, build and propose a suitable Go-to-Market Strategy via defining pricing, distribution channels, and sales strategies, working with Access and Launch Excellence Leads.* Provide marketing insight and direction to optimize new product launches, and monitor budget and expenditures.* Participate in national and international congresses, scientific meetings, and global implementation/update meetings to keep knowledge updated for commercialization strategies.* By overseeing the patient journey in its entirety, act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles.* Working beyond the local organization, align and collaborate with broader networks, provide support to global networks and other affiliates, and be accountable for ensuring collaboration with the networks and local leads to identify new opportunities, initiatives,s and solutions to answer stakeholder needs and to drive value for the patients.* Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and other lead roles in the affiliate when necessary.* Generate mar-com strategies working together with the communication department. Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials, and communication content for digital platforms. **Mindset and Behaviours:*** **We Before Me Mindset:** Strong entrepreneurial mindset with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question, and understand)* Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche* System thinker, self-managed and self-directed - altruistic in supporting the global network* Display integrity in everything (i.e., open, honest, ethical, and genuine)* Lead mindset leveraging the internal and external networks to create value, share back, and scale.* Boldly act on key decisions and opportunities and boldly stop any activity that is not adding value.* Humble and eager to learn from others* Appreciate & support the diversity of working within multifunctional teams **Experiences, Knowledge, and Qualifications:*** Minimum 5 years of proven marketing experience is highly desirable* Ability to build relationships and work in project teams; trust and influence with internal members and other key stakeholders* Digital literacy, good overview of digital solutions on the market supporting patients* Proficient in English & Turkish to collaborate internally across the broader Roche enterprise* **Experience in rare disease therapeutic area is preferred**