Marketing Executive

EnglishScore; Turkey; Remote; TRY 150,000 - 230,000; Full time

Job summary

EnglishScore is seeking an international marketing role focused on promoting a British Council product to global learners. You will craft stories that drive action and back them with analytics, while keeping rigorous trackers and deadlines.

The role emphasizes rapid, live execution with strong design instincts using Canva, Figma, and AI tools. You will report to the Head of Marketing and manage campaigns across Asia, Latin America and beyond, with remote work and a culture of fast, autonomous

Qualifications

• Excellent English and ability to craft stories that drive action.
• Strong analytic mindset with the ability to track campaign performance.

Responsibilities

• Plan and run marketing campaigns to reach learners and partners globally.
• Create posts, emails, and short videos to address learner doubts and drive signups.
• Turn successful partner campaigns into case studies and sales assets.
• Report monthly on what worked and what didn’t; keep files and trackers organized.
• Review materials for spacing, hierarchy, and headlines before release, regardless of author.
• Maintain active social presence on Instagram and LinkedIn weekly.

Skills

Storytelling

Analytics

Organizational skills

Tools

Canva

Figma

AI tools

Job description

EnglishScore is the British Council's mobile English test. Our AI-powered app tests and certifies English levels in over 170 countries, and more than 2.5 million new users take it every year. Universities, employers and government departments use it to test and certify their students, staff and citizens.

The Role

This is an international role. You'll market EnglishScore to learners and partners across Asia, Latin America and beyond, not to Turkey specifically. All our marketing is in English, and so is the team. You don't need any other language.

You'll work directly with our Head of Marketing, who sets the strategy. You make it happen. Half the job is creative: telling stories that make people act. Half is analytical: tracking what works and keeping everything organised.

What The Work Looks Like

• A university partner has 5,000 students, but only 400 have taken the test. You work with the account manager to find out why, then plan and run the campaign that fixes it.
• Learners worry their English isn't good enough to test. You turn that doubt into posts, emails and short videos that get them to try anyway.
• A partner gets great results. You turn it into a case study, a LinkedIn post and a one-pager our sales team can use.
• Every month you report what worked and what didn't. Your campaigns, files and trackers are so organised that anyone can find anything.
• Before anything goes out, you catch what's off: spacing, hierarchy, a weak headline. This applies whether it was made by you, an AI tool or an agency.
• Keeping our socials active weekly (Instagram and LinkedIn) as a positive trust signal for prospects.

You're Right For This If

• Your English is excellent (EnglishScore of 480+)
• You can tell a story that makes someone act, then show us the numbers afterwards
• You're structured by nature: trackers, naming, deadlines, follow-through
• You take a rough idea and get it live without being chased
• You have an eye for design and can make a decent mock-up (Canva, Figma or AI tools)
• You have 2-4 years of hands-on marketing and can show what your work achieved.

Why Join

• Your work helps millions of people prove their English and open doors to study and work
• Market a British Council product to an international audience
• Real ownership: in a small team, your work ships fast instead of waiting in approval queues
• Work directly with the Head of Marketing, with AI tools at the core of how we work.

The Details

• Location: Remote.
• You must already have the right to work in Turkey
• Reports to: Head of Marketing.

We're an equal opportunity employer and follow the British Council's global equality policy. We welcome applicants of every background.