Luxury Hospitality Social Media Strategist

Accor; Fatih; On-site; TRY 420,000 - 700,000; Full time

Job summary

Aliée Istanbul is seeking a dynamic Social Media Specialist to develop and execute social media strategies that reflect the hotel’s luxury brand and guest experience. You will manage daily operations, content calendars, and on-site content creation, working with the Marketing & Communications team to tell compelling stories.

The role requires 3+ years in social media, strong English and Turkish communication, and the ability to coordinate shoots and campaigns while maintaining a premium brand

Qualifications

• Bachelor-level degree in marketing/communications or related field.
• Minimum 3 years in social media management, preferably luxury hospitality or premium brands.
• Strong knowledge of social media platforms, trends, and content management tools.
• Experience creating engaging content (Instagram Reels, Stories, short videos).
• Photography/videography skills for on-site content.
• Proficient in content editing tools and platforms.
• Excellent English and Turkish written and verbal communication.

Responsibilities

• Develop and implement social media strategies aligned with brand identity and marketing objectives.
• Manage daily social media operations and content calendars.
• Plan, prepare, and manage monthly content calendars with Marketing & Communications team.
• Create engaging content including posts, stories, reels, and short-form videos.
• Capture on-site hotel content showcasing experiences, dining, events, and facilities.
• Collaborate with internal teams to identify storytelling opportunities and campaigns.
• Coordinate shoots, influencer visits, and brand collaborations when needed.
• Ensure content adheres to brand guidelines, tone, and visual identity.
• Monitor trends, industry best practices, and opportunities for growth.
• Engage with the community by responding to comments and messages.
• Monitor performance metrics and report reach, engagement, and growth.
• Support digital marketing campaigns and seasonal promotions.
• Maintain premium brand image across all digital channels.

Skills

Social media mgmt

Content creation

Copywriting

Storytelling

English

Turkish

Photography

Videography

Project management

Education

Bachelor's degree in Marketing, Communications, Public Relations, Media, or related field

Tools

Content editing tools

Job description

Aliée Istanbul is seeking a dynamic Social Media Specialist to develop and execute social media strategies that reflect the hotel’s luxury brand and guest experience. You will manage daily operations, content calendars, and on-site content creation, working with the Marketing & Communications team to tell compelling stories.

The role requires 3+ years in social media, strong English and Turkish communication, and the ability to coordinate shoots and campaigns while maintaining a premium brand