Social Media Specialist – Aliée Istanbul

Ennismore; Fatih; On-site; TRY 167,000 - 257,000; Full time

Job summary

Aliée Istanbul, part of Tersane Istanbul, seeks a dynamic Social Media Specialist to elevate our luxury hospitality brand. You will develop strategies, manage daily content, and coordinate shoots, ensuring on-brand storytelling across platforms in English and Turkish.

Responsibilities include content creation, trend monitoring, and collaboration with Marketing & Communications to deliver premium guest experiences and impactful campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Media, or a related field.
• Minimum 3 years in social media management in luxury hospitality, lifestyle, or premium brands.
• Strong knowledge of social platforms and content management tools.
• Proven experience creating engaging content for Instagram Reels, Stories, and short-form videos.
• Photo and video on-site content creation skills.
• Proficiency in content editing tools.
• Excellent English and Turkish written and verbal communication.
• Strong storytelling and copywriting skills.
• Organizational, creative, and detail-oriented with multi-project capacity.
• Understanding luxury branding and digital audience engagement.

Responsibilities

• Develop and implement social media strategies aligned with brand identity and marketing objectives.
• Manage daily social media operations and calendars with Marketing & Communications.
• Create engaging digital content across posts, reels, stories, and videos.
• Capture on-site content showcasing hotel lifestyle, dining, events, and facilities.
• Coordinate shoots, influencer visits, and brand collaborations as needed.
• Ensure content complies with brand guidelines and tone of voice.
• Monitor trends and performance; prepare reports on reach, engagement, and growth.
• Support digital marketing campaigns and seasonal promotions.
• Maintain premium brand image across digital channels.

Skills

Social media strategy

Content creation

Instagram Reels

Copywriting

Bilingual English/Turkish

Storytelling

Project management

Education

Bachelor's degree in Marketing, Communications, PR, Media or related

Tools

Content editing tools

Job description

Aliée Istanbul is a distinctive luxury lifestyle destination that brings together exceptional hospitality, refined experiences, and personalized service. As part of Tersane Istanbul, Aliée continues to redefine luxury hospitality through its unique approach to guest experiences, operational excellence, and a strong commitment to the highest service standards.

As part of our continued growth, we are looking for a dynamic, guest-oriented, and proactive professional to join our team as a "Social Media Specialist".

Job Description

Develop and implement social media strategies aligned with Aliée Istanbul’s brand identity, positioning, and marketing objectives.

Manage daily social media operations

Plan, prepare, and manage monthly social media content calendars in coordination with the Marketing & Communications team.

Create engaging and visually appealing digital content, including posts, stories, reels, short-form videos, and other multimedia formats.

Capture and produce on-site content showcasing the hotel's lifestyle, dining concepts, events, experiences, facilities, and unique offerings.

Collaborate with internal departments to identify storytelling opportunities and ensure timely communication of hotel activities, campaigns, and special events.

Coordinate photo and video shoots, influencer visits, brand collaborations, and external creative agencies when required.

Ensure all social media content complies with brand guidelines, tone of voice, and visual identity standards.

Monitor social media trends, digital innovations, competitor activities, and industry best practices to identify new opportunities.

Manage community engagement by responding to comments, messages, and online interactions in a timely and professional manner.

Monitor social media performance and prepare regular reports covering reach, engagement, follower growth, and campaign effectiveness.

Analyze performance metrics and provide recommendations to continuously improve content quality and social media performance.

Support digital marketing campaigns, seasonal promotions, partnerships, and special projects.

Maintain a consistent and premium brand image across all digital communication channels.

Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, Media, or a related field.

Minimum 3 years of experience in social media management, preferably within the luxury hospitality, lifestyle, or premium consumer brands sector.

Strong knowledge of social media platforms, digital communication trends, and content management tools.

Proven experience in creating engaging social media content, particularly Instagram Reels, Stories, and short-form videos.

Basic to intermediate photography and videography skills, with the ability to create on-site content.

Proficiency in content editing tools

Strong written and verbal communication skills in English and Turkish.

Excellent storytelling, copywriting, and visual communication skills.

Strong organizational skills, creativity, and attention to detail.

Ability to manage multiple projects, meet deadlines, and work in a dynamic hospitality environment.

A strong understanding of luxury branding, lifestyle trends, and digital audience engagement.