Influencer Marketing Manager - Next

HubX; Fatih; On-site; TRY 300,000 - 520,000; Full time

Benefits offered by this job

Daily essentials

MacBook provided

Wellbeing insurance

Gym reimbursement

Office spaces (Istanbul Izmir)

Coffee & snacks

Learning budget

Team events

XCulture discounts

HubX app memberships

Birthday leave

Job summary

HubX is a fast-growing app studio with offices in Istanbul and Izmir. We are seeking an Influencer Marketing Manager to lead the strategy for DaVinci AI, identify and onboard creators, and drive scalable campaigns across markets.

You will collaborate with Marketing and Product to align brand communication and growth initiatives. You will own end-to-end influencer programs, optimize performance, and build long-term partnerships with creators to amplify our products and reach.

Qualifications

• Proven experience in influencer, creator, or social media marketing.
• Hands-on experience managing influencer campaigns end-to-end, from discovery to delivery and analysis.
• Strong understanding of influencer ecosystems across platforms (Meta, TikTok, YouTube).
• Analytical mindset with ability to optimize campaigns based on data.

Responsibilities

• Lead and manage the influencer marketing strategy for DaVinci AI.
• Research and identify influencers and creators aligned with target audience and growth objectives.
• Build and scale a diverse influencer network across platforms and markets.
• Manage end-to-end influencer outreach: communication, proposals, negotiations, and deals.
• Coordinate influencer collaborations from briefing and content production to publishing schedules.
• Track, analyze, and report campaign performance using key metrics (reach, engagement, traffic, installs/Conversions, ROI).
• Stay up to date with trends and opportunities to drive growth.

Skills

Influencer marketing strategy

End-to-end campaigns

Campaign performance analysis

Negotiation & relationships

English communication

Job description

At HubX we build mobile and web apps, used and loved by millions all around the world.

We have a track record of building and growing apps on various verticals that have reached over 600 million users across 6 continents and 190+ countries. We’re proud to be Türkiye’s first app studio unicorn.

We are looking for a talented “ Influencer Marketing Manager ” for the ”Next ” to join our team.

As a talented " Influencer Marketing Manager ” you have plenty of opportunities at your fingertips. So, why should HubX be your next move? We offer you an opportunity to make a huge impact in the lives of millions of users through our products, and even the mobile app industry at large in the next years to come. Ownership is at the core of how we work. From day one, you’re trusted with real responsibility. Together with your team, you’re free to choose a direction, experiment boldly, fail fast, learn, and turn the next idea into something even better.

We operate through 7 independent studios, each focused on building and scaling its own products with full end-to-end ownership. This studio model empowers small, cross-functional teams to move fast, make decisions autonomously, and turn ideas into global products.

Next

Next reimagines how ideas take shape. Through apps like Davinci, Tattoo AI, Wiser and Betterspeak, we build thoughtful, elegant tools and experiences that turn creativity into reality; whether as a visual or a new way of thinking. Every detail is designed to feel seamless yet empowering, helping you create with clarity, joy and control.

X Culture: Do What You Love

At HubX, we pride ourselves on fostering an environment of collaboration, creativity, and innovation. Our #XCulture is more than just a workplace ethos; it's a lifestyle. We believe passion drives success. At HubX, Do What You Love isn’t just a motto; it's the foundation of our work.

Some of your responsibilities

• Lead and manage the influencer marketing strategy for DaVinci AI.
• Research and identify influencers and creators who align with DaVinci AI’s target audience, brand positioning, and growth objectives.
• Build and scale a diverse influencer and creator network across different platforms and markets.
• Manage end-to-end influencer outreach processes, including communication, proposals, negotiations, and deal structuring.
• Coordinate influencer collaborations from briefing and content production to publishing schedules and final deliverables.
• Build long-term relationships with influencers and creators, developing a sustainable creator network beyond one-off collaborations.
• Track, analyze, and report on influencer campaign performance using key metrics such as organic reach, engagement, traffic, installs/conversions, and ROI.
• Continuously optimize influencer selection, deal structures, content formats, and budget allocation based on performance insights.
• Stay up to date with influencer and social media trends, emerging creators, and competitor activities to identify new growth opportunities.
• Collaborate closely with Marketing and Product teams to ensure influencer content is aligned with DaVinci AI’s overall brand communication and growth strategy.

What we look for

• Proven experience in influencer, creator, or social media marketing, preferably within a fast-paced, consumer-focused environment.
• Hands-on experience managing influencer campaigns end-to-end, from creator discovery and outreach to negotiation, content delivery, and performance analysis.
• Strong understanding of the influencer and creator ecosystem across platforms such as Meta, TikTok, Youtube, and other emerging channels.
• A performance-driven mindset with the ability to evaluate campaigns through metrics such as reach, engagement, traffic, installs/conversions, and ROI.
• Strong negotiation and relationship-building skills, with the ability to build long-term partnerships with creators and influencers.
• Ability to identify high-potential creators and assess both their brand fit and performance potential.
• Analytical thinking and the ability to turn campaign data and insights into actionable optimizations.
• A proactive and highly organized approach, with the ability to manage multiple campaigns, creators, timelines, and priorities simultaneously.
• Strong communication and collaboration skills, with the ability to work closely with Marketing, Product, and other cross-functional teams.
• Excellent written and verbal communication skills in English.
• A genuine interest in social media, creator trends, digital culture, and emerging content formats.

The perks and benefits of working with us

We would like you to focus on what you do best, we take care of the rest.

• Daily essentials: We provide commuting and meal support to make your workday easier.
• A brand new MacBook and a designed welcome kit.
• Wellbeing: We support your overall wellbeing with private medical insurance (TSS), HPV vaccination, Heltia membership, and for our women teammates critical women’s health coverage, and annual Beije membership.
• Gym Reimbursement: We support annual gym membership because we want you to be in tip-top shape psychically and mentally.
• A unique and top-notch office: Whether you're based in the heart of Istanbul's vibrant Maslak district or enjoying panoramic sunset views from the tallest building in Izmir, you'll work in thoughtfully designed spaces built for creativity and collaboration. Our office is also pet-friendly, because we believe great workdays include our furry friends too.
• Office fuel: Unlimited coffee from XPresso, a fully stocked kitchen with breakfast and snacks throughout the day, and our HubX Breakfast Club, where we come together regularly to start the day with good food and even better conversations.
• Learning & development: We support your continuous learning with an education budget and weekly Cambly speaking sessions.
• Team events that create lasting memories, including our traditional All Hands gatherings where the whole company comes together, as well as more humble celebrations and happy hours. Curious about our vibe? Take a look at our Instagram!
• Strong company culture: Our approach is built on open communication and teamwork, strengthened by our #XCulture and community-driven X clubs that bring people together around shared interests.
• X Community discounts: Being part of HubX comes with perks, enjoy exclusive discounts and more as a valued member of our community.
• HubX app memberships: As a HubX teammate, you enjoy complimentary premium access to HubX apps, so you can experience and benefit from the products we build every day.
• Birthday perks: to celebrate you, we offer a dedicated birthday leave along with a birthday gift voucher, so you can enjoy your special day your way.

The Recruiting Process

At HubX, we value transparency and efficiency. Here’s a glimpse into our streamlined recruitment process:

• Application Submission: Apply by submitting your CV, LinkedIn profile, or a brief introduction about yourself.
• People & Culture Interview: Engage in a conversation with our People & Culture team to discuss your background, aspirations, and how we align with each other’s goals.
• Case Study Assignment: Showcase your skills through a practical task related to the role.
• Technical Interview: Meet with your potential team lead for an in-depth review of your case study and technical expertise.
• Welcome Aboard!: If all goes well, we’re excited to extend an offer and welcome you to the team.

Your personal data collected through your job applications will be processed by HubX in accordance with the Personal Data Protection Law No. 6698 ("KVKK") for the recruitment and evaluation. To review our data protection informing text: Link