Hybrid Trade Marketing & E‑Commerce Growth Specialist

Henkel; Ümraniye; Hybride; TRY 300 000 - 420 000; Plein temps

Avantages offerts par ce poste

Flexible hours

Hybrid work model

Work from anywhere up to 30 days per年

Global growth opportunities

Wellbeing programs

Résumé du poste

Henkel is seeking a Trade Marketing & E-commerce professional to support growth across traditional trade, e-commerce, B2B, and selective retail channels. You will develop channel-specific plans, coordinate campaigns, and analyze performance to identify opportunities.

You will collaborate with Sales, Marketing, Finance, and Supply Chain to drive digital sales development and marketing initiatives, including influencer efforts, with strong Excel-based reporting and stakeholder communication.

Qualifications

• 2–3 years of experience in trade marketing, e-commerce, commercial marketing, sales, or business development.
• Experience in FMCG, cosmetics, professional beauty, retail, or distribution.
• Hands-on experience in e-commerce marketplaces, B2B sales platforms, or selective retail channels.
• Advanced Excel and reporting skills, with the ability to translate commercial data into actionable insights and growth opportunities.
• Strong communication, presentation, and stakeholder management skills, with the ability to communicate effectively at senior management level.
• Advanced written and spoken English.
• Willingness and ability to travel as required.

Responsabilités

• Contribute to trade marketing and e-commerce strategies across traditional trade, e-commerce, B2B, and selective retail channels.
• Develop channel-specific commercial plans and activations to support sustainable growth.
• Coordinate product, campaign, stock, content, and visibility activities across digital and selective retail channels.
• Analyze channel performance, market trends, competitor activities, and customer behavior to identify opportunities and recommend actions.
• Lead initiatives to increase customer acquisition, active users, order frequency, and revenue on the online B2B platform.
• Support sales teams and distributors in the effective use of digital sales tools and commercial applications.
• Collaborate with Sales, Marketing, Finance, and Supply Chain teams on reporting and improvements.
• Support digital and influencer marketing initiatives by providing commercial insights and monitoring traffic, engagement, and sales performance

Connaissances

Advanced Excel

Communication skills

Presentation skills

Stakeholder management

English language proficiency

Willingness to travel

Formation

Bachelor’s degree in Business Administration, Economics, Industrial Engineering, Management Engineering, or related field

Outils

Marketplace management panels

B2B sales platforms

Digital marketing tools

Description du poste

Henkel is seeking a Trade Marketing & E-commerce professional to support growth across traditional trade, e-commerce, B2B, and selective retail channels. You will develop channel-specific plans, coordinate campaigns, and analyze performance to identify opportunities.

You will collaborate with Sales, Marketing, Finance, and Supply Chain to drive digital sales development and marketing initiatives, including influencer efforts, with strong Excel-based reporting and stakeholder communication.