Growth Marketing Manager (AI-Native)

Efsora; Urla; On-site; TRY 600,000 - 900,000; Full time

Job summary

Efsora, an AI and software company based in İzmir, Türkiye, is seeking a senior B2B growth marketer to build and run marketing with AI agents for a US client. You will own the full marketing cycle from strategy to acquisition, engagement and retention.

This role requires a self-starter who can operate independently, collaborate with the product manager, and lead campaigns across web, email, social, and paid channels while continually refining messaging.

Qualifications

• 5+ years of B2B marketing experience.
• Experience marketing to US audiences.
• Strong writing, messaging and analytical skills.
• Ability to set priorities and deliver with limited direction.
• Excellent written and spoken English.
• Based in İzmir.
• Proven track record of launching and growing a product or marketing function.
• Hands-on experience building and operating AI agents.

Responsibilities

• Define target audiences, positioning, messaging and channel priorities.
• Develop and execute the launch plan, including timelines, budgets and success measures.
• Run digital campaigns across relevant channels, including website, email, social and paid media.
• Create content, landing pages and customer journeys that turn interest into adoption.
• Build and operate AI agents to support campaigns and analysis.
• Collaborate with product team and coordinate US launch events as needed.

Skills

B2B marketing

US market experience

Content writing

Analytical skills

English proficiency

Independence / self-starter

Job description

About Efsora

Efsora is an AI and software company based in İzmir, Türkiye. We help companies turn market intelligence into product decisions, assess and modernize software, and build AI products.

This role will work on a dedicated client project alongside Efsora’s product and engineering teams.

Role Summary

We are looking for a B2B growth marketer with 5+ years of experience to build and run marketing with AI agents from scratch for a product we are developing for a US client.

You will own the full marketing cycle, from strategy and launch to acquisition, engagement and retention, working alongside the Product Manager in İzmir. This role requires a self starter who can operate independently and build and run their own AI agents to support execution.

Core Responsibilities

Marketing Strategy & Launch

• Define target audiences, positioning, messaging and channel priorities
• Develop and execute the launch plan, including timelines, budgets and success measures
• Align marketing with product readiness and commercial objectives

Campaigns & Growth

• Run digital campaigns across relevant channels, including website, email, social and paid media
• Create content, landing pages and customer journeys that turn interest into adoption
• Test audiences, messages and offers to improve acquisition, conversion and retention
• Use performance data to prioritize activity and allocate resources

AI Agents & Workflows

• Build and operate agents for research, content production, campaign execution and analysis
• Connect agents to relevant tools and data sources
• Establish quality checks, troubleshoot issues and improve workflow reliability

Product & Market Collaboration

• Bring customer insights and campaign findings into product decisions
• Develop recruitment and onboarding programs for platform participants
• Support AI enabled qualification and validation workflows with the product team
• Coordinate US launch events with local event partners as needed

What We Look For

• 5+ years of B2B marketing experience, with substantial responsibility for digital growth
• Experience marketing to US audiences
• Strong writing, messaging and analytical skills
• Ability to set priorities and deliver with limited direction
• Excellent written and spoken English
• Based in İzmir
• A track record of taking a product or marketing function from initial planning through launch and growth
• Practical examples of AI agents you have built and operated yourself

Nice to Have

• Marketplace experience, particularly acquiring and engaging both buyers and vendors
• Experience with vendor recruitment, onboarding or validation
• Experience coordinating US events