Growth Marketing Lead

Sanction Scanner; Üsküdar; On-site; TRY 60,000 - 80,000; Full time

Benefits offered by this job

Competitive Compensation

Meal Allowance

Comprehensive Health Benefits

Learning Budget

Software & Tooling Support

Appreciation & Reward Culture

No Dress Code

International Work Environment

Dream Team

Shape the Future

Job summary

Sanction Scanner is looking for a Growth Marketing Lead to own and scale our marketing function end-to-end. This role involves driving growth through various channels, from inbound to outbound marketing. You will work closely with the CEO, track metrics such as pipeline and CAC, and eventually build a high-performing marketing team. Candidates should have over 5 years of B2B marketing experience, strong analytical skills, and a passion for iterative learning. Join a fast-paced, technology-driven environment with a focus on real impact.

Qualifications

• 5+ years of B2B marketing experience, ideally in SaaS, FinTech, or RegTech.
• Proven growth track record turning marketing budgets into measurable pipeline.
• Fluent with AI tools for content, research, and analytics.

Responsibilities

• Build and scale the growth engine across all marketing channels.
• Run inbound and outbound marketing strategies to generate leads.
• Drive demand through integrated campaigns and thought leadership.

Skills

B2B marketing experience

Fluency with AI tools

Data-driven decision making

Strong copy and positioning instincts

Experiment mindset

Job description

Join Sanction Scanner as Growth Marketing Lead

Sanction Scanner — 3x Deloitte Fast 50 Winner — is an AI‑powered RegTech company helping 800+ financial institutions worldwide with sanctions screening and AML compliance. We're looking for a Growth Marketing Lead to own our growth marketing function end‑to‑end and build the growth engine that takes us to the next stage.

This is a growth‑first role. You'll own the full funnel — from how prospects find us to how they convert, expand and stay. Reporting directly to the CEO, you'll turn marketing into a predictable, measurable growth machine across Europe, MENA and US.

This is not a strategy seat, you will build, ship and scale the growth engine yourself, then grow a team around what's working. We move fast, we ship often, and we don't wait for perfect, we iterate toward it. You will own every channel that touches pipeline: inbound, outbound, content, events, webinars, paid, SEO, web, lifecycle and our freemium launch. If you think in funnels, run weekly experiments, and obsess over CAC, LTV and pipeline, keep marketing.

Why You'll Love Working with Us

• Real Impact: Every campaign, every experiment, every dollar you spend will move the needle on a company scaling globally in financial compliance.
• Own the Full Funnel: Acquisition, activation, conversion, retention — the whole stack is yours. No silos, no waiting on other teams.
• Direct Line to Strategy: Report to the CEO and shape GTM strategy, positioning, and how we grow across markets.
• Build Your Team: Start hands‑on, then grow a high‑performing marketing team around you as pipeline scales.
• Budget to Win: You'll have the resources to test, scale what works, and kill what doesn't — fast.
• Fast‑Paced & Hustle‑Driven: We value builders who take initiative, move fast, and get things done. No bureaucracy, no waiting around — just impact.

What You'll Be Doing

• Own growth, 360°. Build and scale the full growth engine across inbound, outbound, paid, SEO, content, email, events, web and lifecycle. Pipeline, CAC, LTV, and funnel conversion are your scoreboards.
• Run inbound. Turn organic content, SEO, GEO and the website into a compounding lead‑gen channel. Own the blog, landing pages, gated assets (whitepapers, reports, guides) and conversion paths.
• Run outbound. Partner with sales to build outbound sequences, ABM plays and target‑account campaigns that open doors inside our ICP.
• Launch and scale new GTM initiatives. Own the GTM initiatives — acquisition, activation, MQL → SQL conversion and lifecycle nurture.
• Plan events & webinars. Build industry events, regional roundtables and webinars that generate pipeline and build authority with compliance leaders.
• Publish thought leadership. Whitepapers, research reports, blogs, case studies, LinkedIn, content engineered to rank, convert and earn trust in a regulated buyer's world.
• Drive demand. Build and execute integrated campaigns that generate qualified pipeline across Europe, MENA and US.
• Run experiments. Design, launch, and measure growth experiments weekly. Double down on what works, kill what doesn't, move on.
• Own content & SEO. Turn content into a compounding growth channel — blog, LinkedIn, case studies, thought leadership — all engineered for search and conversion.
• Track the market and competition. Run continuous competitor analysis — positioning, pricing, messaging, content, paid plays, share of voice and product moves. Translate insights into sharper messaging, better campaigns and proactive plays that win deals.
• Measure everything. Set up the reporting, dashboards, and attribution to know exactly what's driving pipeline — and act on it fast.
• Partner with sales. Work closely with the sales team to align on ICP, messaging, and pipeline generation — and make sure every MQL converts.
• Shape the brand. Define how we look, sound, and feel — because in B2B, brand is the quietest but most powerful growth lever.
• Build the team. Start hands‑on, then hire and grow a marketing team as pipeline scales.

What We're Looking For

• 5+ years of B2B marketing experience, ideally in SaaS, FinTech, or RegTech.
• Proven growth track record — you've turned marketing budgets into real, measurable pipeline.
• Fluent with AI tools and automations — actively use AI in your day‑to‑day for content, research, ops, analytics and campaign workflows and you build automations to compound your output instead of just adding headcount.
• Deep fluency across paid (Google, LinkedIn), SEO, content, email, lifecycle, events, webinars, web and outbound.
• Data‑driven to the core — comfortable with analytics, attribution, and making every decision from data.
• Experiment mindset — you test, measure, learn, and move fast.
• Strong brand and content instincts — you know great copy and positioning when you see it.
• Hands‑on operator who can execute today and build a team tomorrow.
• Excellent written and verbal communication in English; Experience marketing to financial institutions or regulated industries is a plus.

What We Offer

• Competitive Compensation — Net salary with additional fringe benefits, reviewed regularly as you grow with us.
• Meal Allowance — A proper meal card that actually covers a decent, nutritious lunch — not just a symbolic top‑up.
• Comprehensive Health Benefits — Private health insurance so you're covered when it matters.
• Learning Budget — Annual budget for books, courses, conferences, and certifications. Learning never stops here.
• Software & Tooling Support — Any software subscription you need to do your best work — we'll cover it.
• Appreciation & Reward Culture — Your impact on Sanction Scanner's growth won't go unnoticed. We recognize and reward the people who move the company forward.
• No Dress Code — Dress however you're most comfortable. We care about your work, not your wardrobe.
• International Work Environment — Collaborate with a caring, high‑energy team working across multiple markets.
• Dream Team — Join talented, ambitious people who push each other to get better every day.
• Shape the Future — Be part of building a category‑defining RegTech company from the ground up.

Equal Opportunity

We provide equal opportunity to all. We don't discriminate based on gender, sexual orientation, disability, religion, ethnicity, or social background. We hire for talent, ownership, and fit — nothing else.