EME Marketing Capabilities & Transformation Lead

Coca-Cola Co

Fatih

On-site

TRY 900,000 - 1,300,000

Full time

5 days ago

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Job summary

The Coca-Cola Company in Türkiye (Istanbul) seeks a senior leader to shape Eurasia & Middle East Marketing Capabilities & Operations. You will design capability roadmaps, modern marketing practices, and a learning culture across markets.

Responsibilities include building learning journeys, optimizing resources and DME, strengthening agency performance, running experiments, and promoting platform services. You will lead a high-performing team, partner with HR and procurement, and drive adoption

Qualifications

10-12+ years of experience in Marketing, Capability Development, Marketing Operations, Agency Management, and/or Marketing Transformation.
Proven success building capabilities across multiple markets and diverse teams.
Experience translating business priorities into practical learning and development strategies.
Demonstrated ability to drive change and adoption.

Responsibilities

Define the EME Marketing Capability strategy and calendar, covering skills, experiences, learning journeys, and knowledge-sharing.
Partner with HR to deploy curricula, credentialing, and on-the-job capability building.
Embed modern marketing capabilities including data, AI, digital, creators, commerce, full-funnel planning, and measurement.
Develop benchmarks to improve the effectiveness of marketing resources and DME.
Strengthen agency partnership effectiveness through clear scopes, service expectations, and performance assessments.
Build test-and-learn capabilities and adopt the Global Experimentation Platform.
Support adoption of Marketing Platform Services with training and guidance.
Lead and develop a high-performing Capabilities & Operations team.