E-ticaret Yöneticisi

RAKLE; Boyalık Mahallesi; On-site; TRY 600,000 - 900,000; Full time

Job summary

Rakle, a contemporary home & living brand, seeks an E-Commerce Lead to own Rakle.com.tr and marketplace channels, shaping the e-commerce strategy and driving growth into sustainable commercial performance.

You will own end-to-end e-commerce ownership, lead expansion across digital channels, and translate brand ambition into measurable results while collaborating with marketing, operations and finance to optimize profitability.

Qualifications

• Bachelor’s degree in a relevant field.
• Proven management experience within e-commerce or digital commerce functions.
• Strong hands-on experience across both brand.com and marketplace channels.
• In-depth understanding of the commercial dynamics of major marketplaces, particularly Trendyol.
• Strong experience in category management, product management, pricing, campaigns and digital merchandising.
• Solid understanding of e-commerce P&L, budgeting, revenue and profitability management.
• Experience working with GA4 and similar analytics tools, with the ability to translate data into commercial action.
• Strong command of core e-commerce metrics including Conversion Rate, AOV, ROAS, CAC, traffic and retention.
• Commercial understanding of performance marketing and CRM processes.
• Strong analytical thinking, problem-solving, communication and team leadership skills.
• Comfortable taking ownership in a fast-moving, entrepreneurial and growth-oriented environment.

Responsibilities

• Define and lead Rakle’s e-commerce strategy and growth roadmap.
• Own the e-commerce channel’s revenue, gross profit, budget and P&L targets.
• Take end-to-end responsibility for the commercial performance of rakle.com.tr and marketplace channels.
• Analyse sales and profitability performance across channels, categories, products and SKUs to identify new growth opportunities.
• Develop and execute product, pricing, campaign and promotional strategies.
• Strengthen category management and digital merchandising to ensure the right products reach customers with the right positioning and visibility.
• Own and continuously improve key e-commerce KPIs including traffic, conversion rate, average order value, ROAS, new customer acquisition and repeat purchase.
• Evaluate inventory, sales and demand data together to improve stock efficiency and product availability.
• Drive sales, profitability, campaign, advertising and store performance across marketplaces, particularly Trendyol.
• Analyse the online customer journey and purchase funnel, developing initiatives to improve conversion.
• Ensure digital marketing, CRM, SEO and performance marketing activities are aligned with commercial objectives, working closely with relevant teams and external partners.
• Regularly analyse competitors, pricing, category dynamics and market trends to identify new commercial opportunities.
• Coordinate e-commerce processes across technology, operations, logistics, finance and marketing.
• Lead and develop the e-commerce team, building a strong culture of ownership and performance.
• Present performance results, commercial insights and action plans to senior management on a regular basis.

Skills

E-commerce leadership

Brand.com expertise

Marketplace channels

GA4 analytics

P&L management

Campaigns & pricing

Digital merchandising

Growth & strategy

Team leadership

Data-driven decision making

Education

Bachelor’s degree in a relevant field

Job description

With its recent collection collaborations and a growing presence both in Türkiye and international markets, Rakle continues to build strong momentum as a contemporary home & living brand.

As we enter the next stage of this growth journey, we are looking for an E-Commerce Lead who will bring the same ambition, creativity and commercial perspective to our online channels.

This is not simply a role focused on managing day-to-day e-commerce operations. As the owner of the e-commerce function, you will have a seat at the strategic table, shaping how Rakle grows across digital channels and translating brand ambition into sustainable commercial performance.

You will take end-to-end ownership of rakle.com.tr and marketplace channels, leading the e-commerce strategy, commercial performance, customer journey and growth agenda.

Key Responsibilities

• Define and lead Rakle’s e-commerce strategy and growth roadmap.
• Own the e-commerce channel’s revenue, gross profit, budget and P&L targets.
• Take end-to-end responsibility for the commercial performance of rakle.com.tr and marketplace channels.
• Analyse sales and profitability performance across channels, categories, products and SKUs to identify new growth opportunities.
• Develop and execute product, pricing, campaign and promotional strategies.
• Strengthen category management and digital merchandising to ensure the right products reach customers with the right positioning and visibility.
• Own and continuously improve key e-commerce KPIs including traffic, conversion rate, average order value, ROAS, new customer acquisition and repeat purchase.
• Evaluate inventory, sales and demand data together to improve stock efficiency and product availability.
• Drive sales, profitability, campaign, advertising and store performance across marketplaces, particularly Trendyol.
• Analyse the online customer journey and purchase funnel, developing initiatives to improve conversion.
• Ensure digital marketing, CRM, SEO and performance marketing activities are aligned with commercial objectives, working closely with relevant teams and external partners.
• Regularly analyse competitors, pricing, category dynamics and market trends to identify new commercial opportunities.
• Coordinate e-commerce processes across technology, operations, logistics, finance and marketing.
• Lead and develop the e-commerce team, building a strong culture of ownership and performance.
• Present performance results, commercial insights and action plans to senior management on a regular basis.

What We’re Looking For

• Bachelor’s degree in a relevant field.
• Proven management experience within e-commerce or digital commerce functions.
• Strong hands-on experience across both brand.com and marketplace channels.
• In-depth understanding of the commercial dynamics of major marketplaces, particularly Trendyol.
• Strong experience in category management, product management, pricing, campaigns and digital merchandising.
• Solid understanding of e-commerce P&L, budgeting, revenue and profitability management.
• Experience working with GA4 and similar analytics tools, with the ability to translate data into commercial action.
• Strong command of core e-commerce metrics including Conversion Rate, AOV, ROAS, CAC, traffic and retention.
• Commercial understanding of performance marketing and CRM processes.
• Strong analytical thinking, problem-solving, communication and team leadership skills.
• Comfortable taking ownership in a fast-moving, entrepreneurial and growth-oriented environment.