Digital Sales & Growth Manager

FTD; Şişli; On-site; TRY 4,375,000 - 5,834,000; Full time

Job summary

FTD Limited is seeking a Digital Sales & Growth Manager to lead digital customer acquisition, sales conversion and revenue growth across East Asia and Southeast Asia. This role connects digital growth, performance marketing, data, CRM and AI to build a scalable acquisition engine driving funded, active clients.

We value 5+ years in digital growth and a track record of managing agencies, optimizing campaigns, and leveraging AI for personalization and automated lead scoring to boost deposits and

Qualifications

• 5+ years of experience in digital growth, acquisition, performance marketing or online sales.
• Strong knowledge of Google Ads, Meta Ads, analytics, attribution and CRM.
• Hands-on understanding of tracking and digital acquisition infrastructure.
• Strong commercial understanding of CAC, ROAS, conversion and revenue attribution.
• Experience managing or challenging external performance marketing agencies.
• Experience with AI marketing, automation and lead-scoring technologies.
• China / Southeast Asia experience and Baidu knowledge are strong advantages.

Responsibilities

• Own and optimize the digital acquisition and sales conversion funnel.
• Evaluate performance across Google, Meta, Microsoft/Bing, Baidu and other acquisition channels.
• Understand and evaluate server-side tracking, attribution, conversion tracking and CRM integrations.
• Connect marketing performance to actual deposits, client activity and revenue.
• Monitor and improve CPL/CPT, CPA/CAC, conversion rates, ROI/ROAS and revenue.
• Manage and challenge external agencies and technology partners based on measurable results.
• Improve CRM lead routing, prioritization and sales follow-up processes.
• Develop AI-powered lead scoring, marketing automation, predictive analytics and personalization.
• Work closely with Sales, Marketing and CRM teams to improve conversion, retention and reactivation.
• Identify new MarTech and AI technologies that can improve acquisition and revenue performance.

Skills

Digital growth

Acquisition

Performance marketing

CRM

AI marketing

Lead scoring

China / SE Asia experience

Job description

FTD Limited is looking for an experienced Digital Sales & Growth Manager to lead and optimize our digital customer acquisition, sales conversion and revenue growth ecosystem, with a particular focus on our East Asian and Southeast Asian customer markets.

FTD operates in international financial markets with a strong focus on China and the wider Asia-Pacific region, where digital acquisition, localized customer journeys and performance-driven sales strategies are key to our growth. The successful candidate will play a critical role in developing and scaling our digital acquisition and sales ecosystem across these markets, while identifying new opportunities to expand our customer base and revenue.

This is not a traditional digital marketing role.

We are looking for someone who understands the full commercial customer journey and can connect digital acquisition directly to business outcomes:

The successful candidate will combine digital growth, performance marketing, sales optimization, data, CRM and AI to build a scalable acquisition engine that generates qualified, funded and active clients.

Key Responsibilities

• Own and optimize the digital acquisition and sales conversion funnel.
• Evaluate performance across Google, Meta, Microsoft/Bing, Baidu and other acquisition channels.
• Understand and evaluate server-side tracking, attribution, conversion tracking and CRM integrations.
• Connect marketing performance to actual deposits, client activity and revenue.
• Monitor and improve CPL/CPT, CPA/CAC, conversion rates, ROI/ROAS and revenue.
• Manage and challenge external agencies and technology partners based on measurable results.
• Improve CRM lead routing, prioritization and sales follow-up processes.
• Develop AI-powered lead scoring, marketing automation, predictive analytics and personalization.
• Work closely with Sales, Marketing and CRM teams to improve conversion, retention and reactivation.
• Identify new MarTech and AI technologies that can improve acquisition and revenue performance.

What We're Looking For

• 5+ years' experience in digital growth, acquisition, performance marketing or online sales.
• Strong knowledge of Google Ads, Meta Ads, analytics, attribution and CRM.
• Hands-on understanding of tracking and digital acquisition infrastructure.
• Strong commercial understanding of CAC, ROAS, conversion and revenue attribution.
• Experience managing or challenging external performance marketing agencies.
• Experience with AI marketing, automation and lead-scoring technologies.
• Online brokerage, Forex/CFD, fintech, crypto or financial services experience is highly preferred.
• China / Southeast Asia experience and Baidu knowledge are strong advantages.

What Success Looks Like

We are looking for someone who can turn:

Digital Acquisition → Qualified Leads → Funded & Active Clients → Sustainable Revenue Growth

If you have previously built, managed or significantly improved a performance-driven digital acquisition and sales ecosystem, we’d like to hear from you.