Customer Value Manager

Boehringer Ingelheim; Fatih; On-site; TRY 350,000 - 600,000; Full time

Job summary

Boehringer Ingelheim is hiring a Customer Value Manager in Istanbul, Türkiye, to lead data stewardship for customer engagement and collaborate on Omnichannel initiatives. You will drive in-market insights, target setting, and incentive planning with cross-functional teams.

Requirements include a science/pharmacy/business degree, 3–5+ years in pharma, Veeva/Tableau skills, and strong English communication. Reporting to the Head of Customer Experience Excellence, Türkiye.

Qualifications

• Bachelor’s degree in Science, Pharmacy, Business Administration, Economics.
• Postgraduate degree in Marketing is a plus.
• Minimum 3 years’ experience within a Pharmaceutical company
• Minimum 5 years' SFE experience
• At least 2 years managerial experience
• Working knowledge of Veeva CRM System
• Proficiency in Tableau is an asset.
• Business fluent in English

Responsibilities

• Manage data stewardship of customer engagement tasks and business analysis.
• Co-lead Omnichannel Engagement Journey with Digital Engagement Manager.
• Provide monthly in-market insights to management for performance analysis.
• Coordinate with ROPU on customer data collection and validation to support segmentation.
• Provide Veeva training for field force and refreshers.
• Monitor KPIs for field force and produce reports with recommended actions.
• Support target setting process across region and align with marketing for national in-market targets.
• Ensure incentive planning SOP adherence and regular incentive calculation reports.
• Perform in-market sales analysis and share insights with management.

Skills

VeevaCRM

Tableau

English

Data analysis

Stakeholder management

Education

Bachelor’s degree in Science, Pharmacy, Business Administration, Economics

Postgraduate degree in Marketing (plus)

Tools

Veeva CRM System

Job description

ROPU IMETA is a Regional Operating Unit consisting of 6 mid-sized Operating Units: India, Turkey, Southern Africa (South Africa & Sub Sahara Africa) Northeast & West Africa, Near East & UAE, Saudi Arabia, Gulf & East Africa (SAGEA).

IMETA is home to more than 47 nationalities. We are a powerhouse of talent, and we work together to ensure that we grow, nurture, and retain our talent. Uniting and working together is the key to our success.

The Opportunity

We are hiring a Customer Value Manager based in Istanbul, Türkiye.

The Customer Value Manager (CVM) is responsible as the main interface to manage data stewardship of customer engagement tasks, tactics and business analysis as well as liaise with relevant stakeholders to support in Veeva data management tasks and training. This position co-leads the Omnichannel Engagement Journey together with the Digital Engagement Manager. Key responsibilities in this role include In-market target setting to ensure process implementation and documentation and provide monthly In-market insights to management to support performance analysis.

This position will be reporting to the Head of Customer Experience Excellence, Türkiye.

Veeva data stewardship and field force excellence

• Ensure proper Veeva setup for all field force, for example user creation, Territory & product Alignment, Hierarchy alignment etc.
• Coordinate with ROPU on customer data collection & Validation for Potential & Adoption to support robust customer segmentation
• Provide Veeva training for new field force as well as refreshers for existing teams
• Monitor KPIs for field force and analyse the execution and provide reports and recommended actions to management

Excellence in In-Market target setting

• Support and drive the target setting process across the region to ensure process implementation and documentation
• Support management in alignment with marketing with relevant analysis to build the national In-Market target
• Ensure fair In-Market target allocation to the field force that matches the territory potential through by reviewing targets
• Carry out regular field force In-Market sales achievement analysis and recommend corrective actions, where required

Salesforce Incentive Compensation planning

• Ensure cascading, training and proper understanding of the field force management SOP that includes the incentive SOP
• Ensure adherence to the SOP and document any approved deviations
• Provide regular reports for field force incentive calculation and support the audit process of incentive calculation on quarterly basis

Business Analysis

• In-market sales analysis and provide insights to the management for overall brand and field force performance
• Liaise with Marketing on National in-market sales data analysis, brick level data analysis, and share the updates across the country

Requirements

• Bachelor’s degree in Science, Pharmacy, Business Administration, Economics.
• Postgraduate degree in Marketing is a plus.
• Minimum 3 years’ experience within a Pharmaceutical company
• Minimum 5 years' SFE experience
• At least 2 years managerial experience
• Working knowledge of Veeva CRM System
• Proficiency in Tableau is an asset.
• Business fluent in English

Skills and competencies

• Strategic thinking with good business acumen
• Maintain cross-functional relations
• Strong analytical skills
• People management
• Excellent communication skills

What’s Next?

We are looking forward to receiving your application! We will then have a look at your profile. If we see a match, we will invite you for a screening interview.

Screening

To comply with applicable export control laws, Boehringer Ingelheim periodically screens business relations (including job applicants) against sanctioned party lists ("SPL"). These checks may be performed by Boehringer Ingelheim or by any of its Affiliates. You acknowledge that Boehringer Ingelheim and/or its Affiliates will screen you against SPL and that for this purpose your personal data may be processed in relevant databases, including databases of third-party vendors that perform SPL screening for or on behalf of Boehringer Ingelheim or its affiliates which may be located or accessible outside the EU. Boehringer Ingelheim is committed to ensuring an adequate level of protection of your personal data.

Our Company

Boehringer Ingelheim is a biopharmaceutical company active in both human and animal health. As one of the industry's top investors in research and development, the company focuses on developing innovative therapies that can improve and extend lives in areas of high unmet medical need. Independent since its foundation in 1885, Boehringer takes a long-term perspective, embedding sustainability along the entire value chain. Our approximately 54,300 employees serve over 130 markets to build a healthier and more sustainable tomorrow. Learn more at www.boehringer-ingelheim.com.

Why Boehringer Ingelheim?

With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.

Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.

Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.

Want to learn more? Visit https://www.boehringer-ingelheim.com