Oncology Brand Manager – Solid Tumor Strategy Lead

AbbVie; Fatih; On-site; TRY 300,000 - 420,000; Full time

Job summary

AbbVie in Turkey is seeking an experienced Brand Manager to lead commercial initiatives within the solid tumor area. You will translate market insights into impactful brand strategies and work cross-functionally to shape patient-focused plans that improve outcomes.

The role requires oncology experience, strong communication and planning skills, and the ability to manage KOL relationships and training for the sales force.

Qualifications

• 2+ years of brand manager or product manager experience in oncology.
• Advanced written and spoken English.
• Excellent presentation, planning and organization skills.
• Strong analytical, strategic thinking and decision-making abilities.

Responsibilities

• Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities.
• Prepares and implements tactical plans, communicates clearly and assigns responsibilities to cross-functional teams.
• Manage communications with sales force and cross-functional team to ensure marketing objectives are met.
• Diagnose and analyze brand, market and competitors through customer insights and segmentation.
• Coordinate development of sales objectives, advertising, promotion programs, public relations and market research activities.
• Maintain credibility and reputation among key opinion leaders and HCPs.
• Develop, implement and update product trainings to sales force on an ongoing basis.

Skills

Brand management

Oncology

English

Presentation

Strategic thinking

Cross-functional

Education

Bachelor's degree (Business/ Economics/ Engineering/ Pharmacy)

Job description

AbbVie in Turkey is seeking an experienced Brand Manager to lead commercial initiatives within the solid tumor area. You will translate market insights into impactful brand strategies and work cross-functionally to shape patient-focused plans that improve outcomes.

The role requires oncology experience, strong communication and planning skills, and the ability to manage KOL relationships and training for the sales force.