Brand Manager (Oncology Experienced)

Allergan; Fatih; On-site; TRY 400,000 - 600,000; Full time

Job summary

AbbVie seeks an experienced Brand Manager to lead commercial initiatives in the solid tumor oncology space. The role requires translating market insights and customer needs into impactful brand strategies, collaborating across functions to shape patient-focused plans that improve outcomes.

You will work on developing strategic brand plans, market analysis, and cross-functional execution to drive brand performance and accountability.

Qualifications

• Bachelor’s degree is required or related field.
• Minimum 2 years of brand manager / product manager experience in oncology.
• Advanced written and spoken English.
• Excellent presentation, planning and organization skills.
• Strong analytical & strategic thinking & decision-making skills.
• Understanding of the health care environment and stakeholder needs.
• Ability to translate patient empathy into patient-centric strategic plans and tactics.
• High level of customer understanding and focus.
• Excellent KOL management & communication skills.
• Ability to manage projects and coordinate cross-functional teams.
• Strong innovative attitude and project orientation.

Responsibilities

• Develop Brand/Commercial strategies and tactical plans with timelines, budgets and responsibilities.
• Prepare and implement tactical plans and allocate responsibilities to cross-functional and field teams.
• Manage communications with sales force to ensure marketing objectives are met.
• Diagnose brand and market trends using insights and competitive information.
• Coordinate development of sales objectives, advertising, promotions and market research.
• Maintain credibility and reputation among key opinion leaders and HCPs.
• Develop, implement and update product trainings to sales force.

Skills

Brand management

Oncology

English proficiency

Presentation skills

Analytical thinking

Strategic thinking

Cross-functional collaboration

Project management

KOL management

Healthcare market knowledge

Patient-centric strategy

Stakeholder communication

Innovative mindset

Education

Bachelor’s degree in Business Administration / Economics / Engineering / Pharmacy or related fields

Job description

Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

We are seeking an experienced and strategic Brand Manager to join our oncology team and lead commercial initiatives within the solid tumor area. The ideal candidate will bring strong oncology commercial expertise, a deep understanding of the evolving solid tumor landscape, and the ability to translate market insights, customer needs, and business opportunities into impactful brand strategies. In this role, you will collaborate cross-functionally to shape and execute innovative, patient-focused plans that drive brand performance and support improved outcomes for patients.

• Develop Brand/Commercial strategies and tactical plans including pre-marketing period, defining specific timelines, budgets and stakeholder responsibilities, aligned with Brand planning process and Brand team direction.


• Prepares and implements tactical plans, communicates clearly and propose responsibilities allocation to cross-functional team members and in-field team (eg. product messaging by Physician segment).


• Manage communications with sales force and cross-functional team to ensure marketing objectives are met.


• Diagnose and analyze brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation according to customer needs.


• Coordinate the development of sales objectives, strategies, advertising, promotion programs, public relations and market research activities and ensure their execution.


• Maintain and develop credibility and reputation among key opinion leaders and HCPs.


• Develop, implement and update product trainings to sales force on an ongoing basis.

Qualifications

• Bachelor’s degree, preferably in Business Administration, Economics, Engineering, Pharmacy or related fields,


• Minimum 2 years of brand manager / product manager experience in oncology area is must,


• Advanced level in written and spoken English,


• Excellent presentation, planning and organization skills,


• Strong analytical & strategic thinking & decision-making skills,


• Understanding of the health care environment, the market, the full range of customer and stakeholder needs


• Ability to translate strong patient empathy into patient-centric strategic plans and tactics including focus effectively on tailoring messages to target audience,


• High level of customer understanding and focus,


• Excellent KOL management & communication skills


• Ability to effectively manage projects to ensure successful delivery of marketing-led initiatives,


• Ability to achieve results in cross-functional teams; takes ownership of work and effectively coordinates tasks,


• Strong innovative attitude, lateral thinking and project orientation.

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html