Brand Manager

Smile Hair Clinic; Ümraniye; On-site; TRY 360,000 - 540,000; Full time

Job summary

Smile Hair Clinic in Istanbul seeks a seasoned Brand Manager to lead brand identity, campaigns and communication across digital and print channels. You will coordinate with agencies and internal teams to deliver high-quality branding work and ensure consistency with the brand story.

The role requires a holistic marketer who can shape positioning, manage re-branding projects, and monitor KPIs while aligning with healthcare/beauty industry standards. Fluent English preferred.

Qualifications

• Graduated from university departments, preferably Communication, Marketing, Graphic Design or Visual arts.
• At least 7 years of brand management and creative agency experience.
• Strong knowledge and experience in branding, design direction and communication strategies.
• Active role in brand repositioning processes and experience to strategically design and manage these processes.
• Holistic thinking about new positioning built on existing brand story and identity.

Responsibilities

• Creating and maintaining a consistent and striking brand identity across all communication channels (digital, social media, printed materials, in-clinic experience).
• Coordinating with agencies (advertising, digital, creative production); creating briefs, managing campaigns and monitoring output quality.
• Developing creative campaigns, projects and communication content in line with brand strategies.
• Collaborating with the design team to improve visual and verbal communication; preparing moodboards, storyboards and brand guides.
• Taking an active role in projects that improve patient experience and brand perception (in-clinic design, social media concepts, experience design).
• Keeping the brand's positioning up-to-date by conducting market and competitor analyses.
• Monitoring and reporting brand KPIs (perception, awareness, interaction, conversion rates).

Skills

Brand management

Creative direction

Campaign development

Digital marketing

Social media

Influencer marketing

Project management

English communication

Strategic thinking

Team coordination

Education

University degree in Marketing/Communication

Tools

Adobe Creative Suite

Job description

Since 2018, Smile Hair Clinic continues its operations in a 7-story, stylishly designed, high-tech clinic building in the financial district of Istanbul, where more than 150 trained personnel work. The quality and excellence of hair transplantation operations depend on intensive training procedures. Every team member at Smile is well-trained and tested according to the True™ Philosophy success criteria.

We are looking for an "Brand Manager" to join our growing team.

QUALIFICATIONS

• Graduated from university departments, preferably Communication, Marketing, Graphic Design or Visual arts
• At least 7 years of brand management and creative agency experience
• Strong knowledge and experience in branding, design direction and communication strategies
• Having an active role in brand re-positioning processes and having the experience to strategically design and manage these processes.
• Being able to think holistically about a new positioning to be built on the existing brand story and the brand identity, communication language and visual world design accordingly.
• Having communication and project management skills to effectively coordinate with agencies, internal teams and other stakeholders in the re-branding process.
• Strong artistic perspective, strong aesthetic eye
• Able to manage creative projects end-to-end from brief to conclusion
• Dominates the digital world; familiar with social media, influencer marketing and digital production processes
• Understanding of Adobe Creative Suite tools to the extent of reading/interpreting them (not a designer but competent enough to manage the design)
• Experience working with healthcare, beauty/aesthetics or lifestyle brands is preferred
• Proficient in English communication (in terms of briefing, presentation, content evaluation)

JOB DESCRIPTION

• Creating and maintaining a consistent and striking brand identity across all communication channels of the brand (digital, social media, printed materials, in-clinic experience, etc.)
• Working in coordination with agencies (advertising, digital, creative production); creating briefs, managing campaigns and monitoring output quality
• Developing creative campaigns, projects and communication content in line with brand strategies
• Collaborating with the design team to increase the quality of visual and verbal communication; preparing moodboards, storyboards and brand guides
• Taking an active role in projects that will improve patient experience and brand perception (branding-focused in-clinic design, social media concepts, experience design, etc.)
• Keeping the brand's positioning up-to-date by conducting market and competitor analyses
• Monitoring and reporting brand KPIs (perception, awareness, interaction, conversion rates, etc.)