Brand Manager

JDE Peet's; Turkey; On-site; TRY 2,445,000 - 3,912,000; Full time

Job summary

JDE Peet's Brand Manager in Turkey is responsible for the local category and the brand in line with category guidelines, overseeing portfolio deployment and range management, and leading local brand communication plans.

You will gather market insights and share them with key stakeholders to turn them into actionable initiatives. You will own end-to-end execution, collaborate with cross-functional teams, and support category performance through market and consumer insights.

Qualifications

• 5+ years of experience in an international FMCG company, in Marketing
• Experience in brand management of products which are emotionally important for the end customers
• Good at working with consumer insight data to understand the market and consumer dynamics and turn them into actionable insights
• Closely tracking the consumer trends with forward thinking approach
• Strong sense of ownership
• Strong communication skills to inspire key stakeholders and agencies
• Strong project management and stakeholder management skills
• Excellent command of English & Turkish

Responsibilities

• The Brand Manager manages the relevant category and the brand on a local level within the category guidelines.
• Owns portfolio deployment and range management and leads local brand communication agenda.
• Compiles and shares key market insights with key stakeholders and translates them into actionable insights.
• Takes ownership of the full execution and works closely with cross-functional teams.
• Supports category performance through market and consumer insights.

Skills

Brand management

Strong communication

Project management

Stakeholder management

English & Turkish

Job description

TheBrand Managermanages the relevant category and the brand on a local level within the category guidelines set. The role is responsible for the portfolio deployment, range management,local brand communication agenda, and compiling and sharing key market insights with key stakeholders and turning them into actionable insights.

The role also takes ownership of the full execution, works closely with cross-functional teams, and supports category performance through market and consumer insights.

Qualifications

• 5+ years ofexperience in an international FMCG company, in Marketing
• Experience inbrand management of products which are emotionally important for the end customers
• Good at working with consumer insight data to understand the market and consumer dynamics and turn them into actionable insights
• Closely tracking the consumer trends with forward thinking approach
• Strong sense of ownership
• Strong communication skills to inspire key stakeholders and agencies
• Strong project management and stakeholder managementskills
• Excellent command of English & Turkish

Additional Information

Our DE&I Statement

At JDE Peet's we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse,equitableand inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discriminationon the basis ofour race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.

Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity andeliminateany potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.

#unleashyourpossibility #acupofamazing

JDE Peet's - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs.

Company Description

Who we are?

We are JDE Peet's. We craft coffee for every cup and build brands for every heart.

JDE Peet's - now part of Keurig Dr Pepper - is the world's leading pure-play coffee company, with a presence in more than 100 markets. Guided by our 'Reignite the Amazing' strategy, we are focused on brand-led growth across three big bets: Peet's, L'OR, and our 10 strategically selected local icons led by Jacobs.

What'sit like to work at JDE Peet's?

We believe amazing things happen over a cup of coffee.Together, we create those moments every day,turning ideas into impact and possibilities into reality. At JDE Peet's, we work as one team guided by our values: we Dare to Amaze, Own It, Make It Simple, and Win Together. Here,you'll find the freedom to innovate, the courage to take bold steps, and the support to grow your career in a global environment.

Come join our team and discover what your cup of amazing can be!