Brand Growth & Activation Assistant

Unilever; Saray; On-site; TRY 240,000 - 320,000; Full time

Job summary

Unilever is seeking an Assistant Brand Manager in Umraniye to lead brand activation and growth across consumer channels. You will work with global teams on campaigns and a standout brand experience across direct-to-consumer channels.

The role requires 2–4 years of FMCG marketing experience, a university degree, and fluency in Turkish and English. You will manage budgets and collaborate with agencies to drive brand saliency and impactful campaigns.

Qualifications

• University degree in a related field.
• 2-4 years of relevant marketing experience, must in FMCG.
• Experience in campaign crafting & portfolio design
• Fluency in Turkish and English Skills
• Strong marketing skills in brand building and performance analysis.
• Rigor and adaptability to thrive in a complex environment with numerous opportunities.
• A personal drive to succeed, guided by a strong inner game.
• Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.

Responsibilities

• Responsible for brand portfolio and driving competitive growth & profitability targets.
• Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.
• Collaborating with agency partners and the global team to ensure our brands remain desirable through outstanding brand communication and activations.
• Managing the marketing budget to ensure consistent, relevant brand saliency.
• Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
• Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
• Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
• Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.
• Co-leading the P&L
• Supporting other category-wide initiatives within the respective business unit.

Skills

Brand building

Performance analysis

Campaign crafting

Portfolio design

Turkish & English

Media planning

Collaboration

Education

University degree

Job description

Unilever is seeking an Assistant Brand Manager in Umraniye to lead brand activation and growth across consumer channels. You will work with global teams on campaigns and a standout brand experience across direct-to-consumer channels.

The role requires 2–4 years of FMCG marketing experience, a university degree, and fluency in Turkish and English. You will manage budgets and collaborate with agencies to drive brand saliency and impactful campaigns.