Beverage Technical Sales Representative

Rich Products Corporation; Fatih; On-site; TRY 300,000 - 540,000; Full time

Job summary

Rich Products Corporation in Türkiye is seeking a Beverage Technical Sales Representative to drive sales growth by developing new business and expanding customer accounts across cafés, coffee shops, and beverage channels.

You will deliver innovative beverage concepts, recipes, and menu applications, conduct product demonstrations and trainings, and build strong relationships with customers and distributors to sustain long-term growth.

Qualifications

• Minimum 3 years of experience in café, coffee, or beverage industry.
• Strong knowledge of coffee, beverages, and café operations.
• Willingness to travel extensively within Türkiye.

Responsibilities

• Achieve sales targets through new business development and account growth.
• Create and deliver beverage solutions to support customer growth.
• Develop innovative beverage concepts, recipes, and menu applications.
• Conduct product demonstrations, customer training, and technical presentations.
• Build relationships with customers and distributors to drive long-term growth.
• Identify market trends and new business opportunities.
• Support trade shows, customer events, and product launches.
• Utilize CRM/Salesforce for account management.

Skills

Coffee/beverage knowledge

Sales experience

Customer training

Education

Coffee/beverage certifications

Tools

Salesforce

Job description

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family.

Purpose Statement

As a Beverage Technical Sales Representative (Beverage TSR), you will be responsible for driving sales growth by developing new business, expanding customer accounts, and delivering innovative beverage solutions across Türkiye.

This is a unique opportunity for coffee and beverage professionals to turn their technical expertise into a commercial career and directly contribute to business growth.

Key Accountabilities

• Achieve sales targets through new business development and account growth.
• Create and deliver beverage solutions that support customer growth and increase sales opportunities.
• Develop innovative beverage concepts, recipes, and menu applications.
• Conduct product demonstrations, customer training, and technical presentations.
• Build strong relationships with customers and distributors to drive long-term growth.
• Identify market trends, customer needs, and new business opportunities.
• Support trade shows, customer events, and product launches.
• Effectively utilize CRM/ Salesforce.

Knowledge/ Skills/ Experience

• Minimum 3 years of experience in the café, coffee, or beverage industry.
• Strong knowledge of coffee, beverages, and café operations.
• Sales, business development, or customer training experience is a bonus
• Professional certifications in coffee, beverage preparation, barista skills, or related fields are preferred.
• Willingness to travel extensively within Türkiye.

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.