Traditional Trade Sales Supervisor, Istanbul (Europe)

Brown-Forman Corporation; Fatih; Híbrido; TRY 3.002.000 - 4.502.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid working

Diversity & inclusion

Professional development

Social events

Live Well program

Office in Istanbul

Recognition & rewards

Descripción de la vacante

Brown-Forman Corporation in Istanbul is seeking a Traditional Trade Sales Supervisor to lead TT in Türkiye/Europe, driving sales, brand building, and distributor management. You will coach distributors, ensure product availability, and align with the Area Sales Manager to meet targets in a dynamic market.

The role requires 2–3 years of FMCG sales experience, strong negotiation and communication skills, and a proactive, data-driven mindset.

Formación

• Education: College/University (Bachelors or Equivalent).
• Competent with MS Office (Excel, PowerPoint).
• Proficient in spoken and written English.

Responsabilidades

• Implements the overall TT sales strategy and guides partner teams.
• Conducts POS visits and maintains partnerships with visited points.
• Ensures product availability and proper display per standards.
• Coordinates distributor activity and manages field sales targets.
• Holds regular meetings with TT partners and provides guidance.

Conocimientos

People management

Business development

Strategic vision

Data-driven decision making

Negotiation

Planning & execution

Proactive approach

Motivational adaptation

Result oriented

Project & change leadership

Active listening

Educación

Bachelor's degree or equivalent

Herramientas

MS Office (Excel, PowerPoint)

Descripción del empleo

Quote from Hiring Manager

As the Traditional Trade Sales Supervisor for İstanbul/Europe, you will take on a key leadership role in one of the world’s most dynamic markets, representing iconic brands under the Brown-Forman portfolio. This is a unique opportunity to drive strategic growth across İstanbul, shaping the future of premium spirits in a competitive and rapidly evolving industry. Join us and make a lasting impact in a high-visibility position.

Meaningful Work From Day One

The Traditional Trade Sales Supervisor is responsible for driving sales and distribution activities, with a focus on brand building, increasing brand awareness among customers, and ensuring the optimal market position for Brown-Forman brands within TT. This role works closely with and supports the TT Area Sales Manager. The Traditional Trade Sales Supervisor is accountable for achieving both personal and team goals, and for managing and developing a team of distributors.

What You Can Expect

Traditional Trade(TT) Management

• Implements the overall sales strategy in TT and guides teams of B-F business partners to implement these strategies.
• Makes point-of-sale visits in line with the sales steps, in accordance with company standards, and according to the routes approved by the Area Sales Manager.
• Makes commercial visits to TT sales points and establishes and maintains business partnerships with the visited sales points.
• Responsible for the physical availability of new and seasonal products in all store formats in their region.
• Responsible for the sales (distributor buying and field sales), distribution and visibility of B-F products.
• Ensures optimum stock level at sales points and displays products in accordance with BF standards, legal advice and internal regulations
• Aligns the investments with the company's strategic objectives.
• Responsible for applying the brands according to the determined planograms and positioning the POSM materials in the best possible way.
• Ensures that the budgets allocated for the activities are implemented appropriately and efficiently in line with the installation mechanics and deadlines in accordance with the standards applicable in the company.
• Responsible for including potential new TT channel sales points operating in their region in the coverage. Provides guidance to the teams of B-F business partners in this regard.
• Implements the opening and/or closing of Traditional Channel sales points in the system in line with company standards.
• Makes regional analyzes that supports increasing the sales of B-F brands and the realization of company targets, prepares action plans and implements these plans together with the teams of B-F business partners.
• Ensures the correct implementation of sales campaigns/promotional activities.
• Guarantees the responsible territory consistently achieves top-tier results.
• Holds regular meetings with the sales team of B-F business partners. Guiding sales teams in line with company strategies.

Distributor Management

• Responsible for communication and coordination with distributors.
• The candidate monitors the compliance of the distributors & operations with B-F standards and legal processes, and takes action, when necessary, by coordinating with the Area Sales Manager.
• Supports the Area Sales Manager in the creation of distributor orders and manages distributor product purchase targets by considering optimum stock levels and predicting field sales performance.
• Ensure business needs and takes action in coordination with TT Area Sales Manager as needed
• Works in coordination with distributors for business development opportunities (Number of sales representatives required, regional organization planning, competitive analysis within the region, etc.)

Administrative Duties:

• Delivers the expected data, reports, activity evaluation in a timely manner according to the standards and procedures valid in the company.
• Responsible for timely reporting in accordance with B-F standards through Panorama & Vispera. (Collecting data on BF products, market data, data on customers served, and information on competitors' activities in the market)
• Supervises the work of B-F business partners who provide merch services in the field.
• Responsible for maintaining the customer database in their region accurately and up-to-date.
• Maintains operations in the responsible territory in compliance with company standards.
• Holds regular meetings with the TT Area Sales Manager for feedback and insights on the status of the work and shares action plans when needed.
• Keep the relevant database accurate and up-to-date for the customers in their responsible territory.
• Acts as the Brand Ambassador of the B-F Portfolio. Coordinates the preparation and execution of special product training for the sales personnel of B-F business partners.

What You Bring to the Table

• Education: College/University (Bachelors or Equivalent);
• Competent computer use (MS Office programs - Excel, Power Point)
• Proficient in spoken and written English
• Driver's license
• Minimum of 2-3 years of experience in FMCG, preferably within the same category/field.
• Strong knowledge of sales and negotiation techniques.
• Comprehensive understanding of the market.
• Excellent business process organization skills.
• Proven ability to establish and maintain easy, sustainable commercial relationships.
• Experience in utilizing financials in collaboration with clients.
• Ability to prepare and deliver effective presentations to clients.

What Makes You Unique

• People management
• Business Development
• Strategic Vision
• Data-Driven Decision Making
• Negotiation, persuasion and influence
• Planning and Execution
• Proactive Approach
• Motivational Adaptation
• Result oriented
• Project & Change Leadership
• Active Listening

Who We Are

Brown-Forman is one of the largest American-owned global spirits companies. For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine-quality beverage alcohol brands. Brown Forman is publicly traded on the New York Stock Exchange and has been recognized as one of the "World's Most Ethical Companies©" in 2022 & 2023 and 2024.

Brown-Forman Turkiye has been operating with its own distribution since 2012. The Türkiye operation covers Turkiye and North Cyprus. Brown-Forman Türkiye also has a very strong and premium portfolio including Jack Daniel's family of brands, Woodford Reserve, GlenDronach, Benriach, Glenglassaugh, Chambord, Herradura, El Jimador,Fords Gin and Gin Mare.

What We Offer

• Hybrid working model offering flexibility and balance for office employees
• Embracing a diverse and inclusive work culture
• Continuous professional and personal development through tailored training programs
• Year-round social events to connect and celebrate as a team
• Active ERG groups to support community and collaboration
• Well-being first with our Live Well initiatives
• Prime office location in Kanyon / Levent, Istanbul
• Celebrating milestones and special moments together
• Rewarding excellence through our Recognition & Rewards platform

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe, Africa, APAC Division

Function: Sales

City:Istanbul

State:

Country: TUR