AMET Zone Brand Lead — Elevate Self-Care Brands

Opella; Fatih; On-site; TRY 700,000 - 1,000,000; Full time

Job summary

Opella is seeking a Strategic AMET Zone Brand Lead in Turkey to shape consumer-centric brands and drive market share and financial targets. You will own end-to-end marketing from strategy to execution, collaborating across functions and with global strategy where applicable.

Education: Bachelor's in Business Administration or related field; MBA is a plus. 10–15 years in commercial/sales and/or marketing with FMCG experience preferred.

Qualifications

• Bachelor’s degree in Business Administration or relevant field; MBA — is a plus.
• 10 to 15 years of commercial / sales and/or marketing experience; FMCG experience is a plus.
• Business and financial acumen; Budget planning.
• Strong communication and negotiation skills.
• Analytical skills; Decision making.
• Leadership and people development.
• Adaptability and flexibility; Resilience.

Responsibilities

• Lead, deploy, embed consumer centered, data-backed ‘one’ zone strategic plan with cross-functional teams; align with global strategy where applicable.
• Develop brand fundamentals (Brand Pulse) for local brands and deploy consistently for global brands.
• Lead, coach and inspire brand activators, agency partners, and cross-functional teams to ensure 360 execution; represent the brand with regional/global stakeholders.
• Champion consumer insights and market trends to identify growth opportunities and integrate consumer needs into strategy.
• Lead product renovation/innovation pipeline and ensure in-market launch excellence.
• Develop integrated HCP & consumer assets and campaigns across channels; leverage trends like AI or gaming.
• Oversee IBP demand forecast and brand P&Ls with optimal A&P investment; focus on prioritization and progress tracking.
• Drive a performance-focused cadence to monitor what's working and adjust quickly.

Skills

Leadership

Strategic thinking

Data analytics

Brand management

Communication

Negotiation

Adaptability

Team leadership

Education

Bachelor’s degree in Business Administration

MBA (plus)

Job description

Opella is seeking a Strategic AMET Zone Brand Lead in Turkey to shape consumer-centric brands and drive market share and financial targets. You will own end-to-end marketing from strategy to execution, collaborating across functions and with global strategy where applicable.

Education: Bachelor's in Business Administration or related field; MBA is a plus. 10–15 years in commercial/sales and/or marketing with FMCG experience preferred.