AMET Zone Brand Lead

Opella; Fatih; On-site; TRY 700,000 - 1,000,000; Full time

Job summary

Opella is seeking a Strategic AMET Zone Brand Lead in Turkey to shape consumer-centric brands and drive market share and financial targets. You will own end-to-end marketing from strategy to execution, collaborating across functions and with global strategy where applicable.

Education: Bachelor's in Business Administration or related field; MBA is a plus. 10–15 years in commercial/sales and/or marketing with FMCG experience preferred.

Qualifications

• Bachelor’s degree in Business Administration or relevant field; MBA — is a plus.
• 10 to 15 years of commercial / sales and/or marketing experience; FMCG experience is a plus.
• Business and financial acumen; Budget planning.
• Strong communication and negotiation skills.
• Analytical skills; Decision making.
• Leadership and people development.
• Adaptability and flexibility; Resilience.

Responsibilities

• Lead, deploy, embed consumer centered, data-backed ‘one’ zone strategic plan with cross-functional teams; align with global strategy where applicable.
• Develop brand fundamentals (Brand Pulse) for local brands and deploy consistently for global brands.
• Lead, coach and inspire brand activators, agency partners, and cross-functional teams to ensure 360 execution; represent the brand with regional/global stakeholders.
• Champion consumer insights and market trends to identify growth opportunities and integrate consumer needs into strategy.
• Lead product renovation/innovation pipeline and ensure in-market launch excellence.
• Develop integrated HCP & consumer assets and campaigns across channels; leverage trends like AI or gaming.
• Oversee IBP demand forecast and brand P&Ls with optimal A&P investment; focus on prioritization and progress tracking.
• Drive a performance-focused cadence to monitor what's working and adjust quickly.

Skills

Leadership

Strategic thinking

Data analytics

Brand management

Communication

Negotiation

Adaptability

Team leadership

Education

Bachelor’s degree in Business Administration

MBA (plus)

Job description

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As AMET Zone Brand Lead Opella Turkey, you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About The Job

Strategic brand lead and key AMET responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets. Owns and drives end-to-end marketing agenda for their portfolio from strategy to execution including brand building, consumer understanding & insights, market analytics, innovation, integrated consumer / HCP communication and KPI tracking to drive in year growth and future growth opportunities.

About You

Education Level: Bachelor’s degree in Business Administration or relevant field; MBA - is a plus. Experience: 10 to 15 years of commercial / sales and/ or marketing experience FMCG experience is a plus. Business and financial acumen Budget Planning Strong Communication and negotiation skills Analytical skills Decision making Leadership and people development Adaptability and flexibility Resilience.

Key Accountabilities

• Brand plan & strategy: Lead, deploy, embed consumer centered, data backed ‘one’ zone strategic plan working with cross functional teams, aligned with global strategy where applicable
• Brand building: Develop brand fundamentals (Brand Pulse) for local brands / input or deploy in a consistent way for global brands to ensure we build strong, loved and enduring brands
• Leadership: Lead, coach and inspire brand activators, agency partners & cross functional teams to ensure excellence in 360 execution and elevate marketing capabilities; Be the voice of the brand to inspire wider cross functional team across AMET; Represent zone with regional / global /external stakeholders
• Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights. Integrate these into business strategy by identifying strategic & tactical growth opportunities. Bring the consumer ‘inside Sanofi building’ and champion their needs and how our brands can best serve them
• Innovation: Lead product renovation/innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
• Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels; experiment and stay on top of latest trends like AI or gaming
• Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables
• Performance focus: Drive results focus, build monthly cadence for team to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast

Core competencies

Consumer 1st mindset & approach Leader with ability to coach, motivate and influence teams who may not be direct reports Strategic brand builder Data user, believer in forward looking analytics, performance driven Innovative, open and curious to continuously learn & improve Ability to balance long-term strategic priorities with short-term business needs Strong communicator and storyteller Business focused and relish problem-solving Agile mindset, flexibility to adapt to constantly changing business needs and environment Experience Senior (>10 years work experience) marketing professional w/ background in consumer goods and/or consumer healthcare Previous management experience of multiple direct reports Proven success in growing brands / categories Financial and P&L acumen A Sales or Trade Marketing experience is a plus Proficient ability to read and interpret market data (IMS, Nielsen, Euromonitor) Challenger Mindset – Candidate must be able to demonstrate the Challenger Mindset All in. Together. Keep each other honest. Have each other's back. Courageous.

• Break Boundaries. Take thoughtful risks with creativity. Outcome Obsessed
• Be personally accountable. Driving sustainable impact and results with integrity and speed. Radically Simple

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more at www.opella.com.