Publicis Groupe Turkey operates with 14 agencies under its umbrella: Datawise, Digitas, Hyper Productions, Leo Burnett, MSL, Performics, Platform Next, PMX, Publicis GO, Publicis İstanbul, Saatchi & Saatchi, Spark, Starcom, and Zenith.
Our agencies specialise in a wide range of disciplines, including data, performance marketing, affiliate marketing, mobile app business and influencer marketing, e-commerce, content, production, media, advertising, and PR.
Publicis Groupe Turkey is home to more than 450 talents and is located in İstanbul.
Job Description:
As an Account Director, you will lead the strategic and day-to-day management of key client accounts, acting as a trusted partner to clients while ensuring the successful delivery of integrated campaigns and projects. You will work closely with client stakeholders and cross-functional agency teams to drive strong relationships, high-quality work, and sustainable account growth.
- Lead the overall management of assigned client accounts, ensuring projects, campaigns, and deliverables are aligned with agreed objectives, timelines, budgets, and quality standards.
- Act as a senior point of contact for clients, building trusted relationships and providing strategic guidance across their business and communication needs.
- Develop a deep understanding of the client’s business, industry, competitive landscape, objectives, challenges, working processes, and KPIs.
- Translate client business needs into clear, actionable briefs and opportunities for the agency.
- Lead the development and execution of integrated campaigns from initial briefing and strategic development through production, delivery, and evaluation.
- Ensure effective collaboration across creative, strategy, media, production, digital, and other relevant teams.
- Oversee project timelines, budgets, scopes, deliverables, feedback, approvals, and next steps, proactively identifying and resolving potential risks or challenges.
- Provide clear direction to Account Managers and Account Executives, supporting their development and ensuring high standards of account management.
- Lead key client meetings, presentations, status updates, and strategic discussions, ensuring alignment on decisions, responsibilities, and next steps.
- Partner with strategy and creative teams to ensure recommendations and creative outputs respond effectively to client objectives and business challenges.
- Monitor account performance, campaign outcomes, and client satisfaction, identifying opportunities for continuous improvement.
- Identify organic growth and new business opportunities within existing accounts and contribute to the development of proposals and presentations.
- Take ownership of account financials, including budgeting, forecasting, scope management, and commercial performance where applicable.
- Build strong internal partnerships and foster a collaborative, solution-oriented working environment across teams.
- Contribute to maintaining a high standard of client service and strengthening long-term client relationships.
Minimum Qualifications:
- Bachelor’s degree in Business, Advertising, Marketing, Communications, or a related field.
- 7+ years of experience in an advertising, creative, digital, media agency, or a similar client-facing environment, with proven experience managing key client accounts.
- Strong understanding of integrated marketing communications, campaign development, and agency processes.
- Proven ability to build and maintain senior-level client relationships and act as a trusted strategic partner.
- Strong leadership and team management skills, with experience guiding and developing junior and mid-level account team members.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Strong commercial awareness, with experience in budget, scope, and account financial management.
- Ability to manage multiple complex projects, stakeholders, and priorities in a fast-paced environment.
- Strategic, proactive, solution-focused, and highly organised, with strong attention to detail.
- Good command of both written and spoken English.
- Strong collaboration skills and the ability to work effectively with multidisciplinary and cross-functional teams.
- Proficiency in Microsoft Office applications, particularly PowerPoint and Excel.
- Passion for advertising, brands, creativity, culture, and the evolving communications landscape.