Wine Commercial Lead: B2B, Wholesale & HORECA Growth

LIBERTE HR SERVICES PTE. LTD.

Singapore

On-site

SGD 120,000 - 180,000

Full time

5 days ago

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Job summary

LIBERTE HR SERVICES PTE. LTD. is assisting a wine and lifestyle retailer in Singapore to recruit a Commercial Leader focused on revenue growth, channel expansion, and strong partnerships across wholesale, corporate/B2B, private clients, and HORECA.

The role requires strategic thinking combined with hands-on execution and a proven sales track record. The candidate will oversee trade development, lead multi-channel sales, negotiate tailored solutions, and shape pricing strategies to drive

Qualifications

Degree in Business or related field; WSET or equivalent certification is advantageous.
Experience in sales or commercial roles within the wine or beverage industry with exposure to B2B, wholesale and HORECA channels.
Proven track record in driving revenue growth and managing key accounts.

Responsibilities

Oversee the development of trade business (on and off trade).
Lead and drive sales across wholesale, corporate/B2B, private clients, duty free, and HORECA channels.
Develop new business opportunities while strengthening existing client relationships.
Execute pricing and promotional strategies aligned with market positioning and margin targets.
Build and manage key client and partner relationships, including leading negotiations and developing tailored commercial solutions.
Shape portfolio and pricing strategies in collaboration with internal teams to ensure competitiveness and profitability.
Analyse market trends, competitor activity, and customer insights to drive data-informed decisions.
Track and report on sales performance, pipeline, and customer insights.