VP, Social Media Strategy & Growth

United Overseas Bank; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

United Overseas Bank seeks an experienced individual contributor to shape and scale social media as a core capability for Wholesale Banking across ASEAN. You will bridge business, brand and digital strategies to deliver social-first B2B programs, partnering with senior leaders to elevate UOB’s voice regionally.

Reporting to the SVP, Social Media and collaborating with the Head of Social Media, GSCB, this role translates the social media 2.0 vision into scalable programs, pilots, and

Qualifications

• 8–10 years in content marketing, social media, or integrated communications, preferably in B2B or financial services.
• Proven track record leading high-impact content programs from concept to scale.
• Experience collaborating with multiple stakeholders and senior leaders.
• Experience operating across regional or multi-market environments.
• Established LinkedIn presence with interest in digital profiling and best practices in B2B social communications.
• Capability in developing multimedia content including social reels.
• Exposure to wholesale banking, innovation, technology, or FinTech-related marketing is advantageous.

Responsibilities

• Act as social media partner for GWMM, FDI Advisory, Innovation, and other relevant BUs.
• Own end-to-end B2B social media content and campaign strategy for Wholesale Banking.
• Conceptualize social-first thought-leadership on topics like innovation and ASEAN growth.
• Coordinate with Integrated Communications for key corporate announcements.
• Scale by localizing Group-led efforts with regional markets teams.
• Evolve flagship initiatives (e.g., ASEAN Connect LIVE) and extend content initiatives for engagement and growth.
• Be the voice for the Social Media team within the GSCB Editorial Board workstream.
• Identify new content/campaign capabilities and pilot-to-framework transformations.
• Lead experimentation in AI-enabled storytelling, ABM, executive voice, and new formats.

Skills

Content marketing

Social media strategy

B2B marketing

Stakeholder management

Cross-functional collaboration

Data-driven decision making

Education

Bachelor's degree in Marketing/Communications

Tools

LinkedIn

Social analytics tools

Brand management tools

Job description

United Overseas Bank seeks an experienced individual contributor to shape and scale social media as a core capability for Wholesale Banking across ASEAN. You will bridge business, brand and digital strategies to deliver social-first B2B programs, partnering with senior leaders to elevate UOB’s voice regionally.

Reporting to the SVP, Social Media and collaborating with the Head of Social Media, GSCB, this role translates the social media 2.0 vision into scalable programs, pilots, and