VP, Social Media Strategy & Enterprise Programs

UNITED OVERSEAS BANK LIMITED; Singapore; On-site; SGD 180,000 - 210,000; Full time

Job summary

UNITED OVERSEAS BANK LIMITED is seeking an experienced Social Media Lead for Wholesale Banking to shape and scale social as a core capability across ASEAN. You will own end-to-end B2B social strategy, partner with GWMM, Innovation, and Corporate Communications, and translate vision into scalable programs.

You will collaborate with regional stakeholders, drive flagship initiatives like ASEAN Connect LIVE, and evolve content across owned, paid and earned channels to deliver measurable engagement

Qualifications

• 8–10 years of experience in content marketing or social media.
• Experience in B2B, financial services, or complex matrixed organisations.
• Proven track record of scaling high-impact campaigns.

Responsibilities

• Act as social media partner for GWMM, FDI Advisory, Group Innovation and other BUs.
• Own end-to-end B2B social media content and campaign strategy for Wholesale Banking (owned, paid, earned).
• Conceptualize social-first thought leadership to grow awareness on innovation and ASEAN growth.
• Coordinate with Integrated Communications to publish key corporate announcements (FY results, quarterly results).
• Drive scale by partnering with Markets' brand and marketing teams to localize Group-led efforts.
• Lead flagship programs and scale key initiatives across regions.
• Evolve flagship initiatives (eg ASEAN Connect LIVE) to shape perception and deliver business value.
• Support executive voices and employee advocacy programs (UOB Voices).
• Advocate for digital profiling standards and a compliant, risk-aware social media program.

Skills

Content marketing

Social media strategy

Stakeholder management

Leadership

B2B marketing

Job description

UNITED OVERSEAS BANK LIMITED is seeking an experienced Social Media Lead for Wholesale Banking to shape and scale social as a core capability across ASEAN. You will own end-to-end B2B social strategy, partner with GWMM, Innovation, and Corporate Communications, and translate vision into scalable programs.

You will collaborate with regional stakeholders, drive flagship initiatives like ASEAN Connect LIVE, and evolve content across owned, paid and earned channels to deliver measurable engagement