Vice President, Strategic Communications & Content - HSBC Life

HSBC Holdings plc; Singapore; Hybrid; SGD 180,000 - 260,000; Full time

Job summary

HSBC Life in Singapore is seeking a seasoned Vice President, Strategic Communications & Content to shape and deliver internal and external communications aligned with brand priorities, supporting risk and crisis communications and elevating senior leaders through thought leadership.

The role requires 10+ years in marketing communications within life and health insurance, exceptional writing and storytelling, and strong PowerPoint/visual content skills. Hybrid work arrangement in Singapore.

Qualifications

• Minimum 10 years’ experience in marketing communications within life/health insurance.
• Excellent writing, editing and storytelling skills.
• Experience in internal and executive communications, marketing content development, client communication review, awards submissions and pitches.
• Strong presentation and visual communication skills, including proficiency in PowerPoint and other content-design tools.
• Excellent project management and stakeholder management skills, with the ability to manage multiple priorities and deadlines.

Responsibilities

• Shape and deliver internal and external communications aligned with brand priorities.
• Manage media relations, thought leadership and executive profiling.
• Develop press releases, media statements, briefing materials, key messages and Q&As.
• Coordinate awards submissions and recognition with stakeholders.
• Review client-facing communications for consistency with tone of voice and brand standards.
• Support Group Communications including financial reporting and annual report communications.

Skills

Writing & editing

Storytelling

Presentation skills

Content design tools

Stakeholder management

Project management

Editorial guidance

Collaboration

Job description

Vice President, Strategic Communications & Content - HSBC Life

Location: Singapore, 01, SG, 117439

Brand: HSBC

Area of Interest: Insurance

Role Workstyle: Hybrid Worker

Date: 30 Oct 2026

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Life is a world-class institution where you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank. Here you can specialize in Insurance but enjoy the advantages that come with being part of a leading global international bank.

Insurance is about people, and the promises they make. At HSBC Life in Singapore we help deliver on these promises by providing a wide variety of life insurance products and services to our clients throughout the Asia-Pacific region. Our employees enjoy a dynamic and innovative workplace and a world of opportunities to develop their careers in a high-profile growing business segment. We empower our combined team of high-performing individuals to build skills and explore new experiences to realise the full potential of being part of HSBC.

Together we will pursue efficient ways of working. We will harness the latest data and technology solutions to achieve meaningful outcomes for our clients. And the protection we offer will create broad and lasting impact, helping clients to be healthier, more productive and more confident in their futures.

We’re seeking a seasoned Strategic Communications and Content professional with strong experience in the life and health insurance industry to shape and deliver internal and external communications aligned with our brand and business priorities.

The role will build reputation and credibility through media relations, earned media, thought leadership and executive profiling, including media commentary, articles, speeches and leadership content. It will also support issues and crisis communications, advising senior stakeholders and developing clear, timely responses to support media queries.

The successful candidate will also manage awards submissions and review customer communications.

In this role you will:

• Media Relations and Reputation Management – Build relationships with journalists and media outlets; identify opportunities for positive coverage; manage media enquiries, interviews and briefings; and monitor daily media coverage and the competitive landscape to provide reputational insights.
• Media Statements and Messaging – Develop press releases, media statements, briefing materials, key messages and Q&As, ensuring all content is accurate, timely and aligned with approved messaging.
• Thought Leadership and Executive Profiling – Develop initiatives that position the company and its senior leaders, particularly the CEO, as credible voices in the insurance industry through bylined articles, opinion pieces, speaking opportunities, speeches, presentations, commentary and industry forums.
• Issues and Crisis Communications – Maintain crisis communication plans, processes and response materials; prepare holding statements, Q&As and stakeholder communications; monitor reputational risks; and provide practical advice during emerging or live issues.
• Awards and Industry Recognition – Develop an awards strategy to strengthen brand credibility, lead compelling submissions aligned with award criteria, and coordinate with stakeholders to gather supporting data, evidence and insights.
• Client and Internal Communications – Review client-facing communications for consistency with the company’s tone of voice and brand standards, provide constructive editorial guidance, and develop and maintain intranet content for organisational updates and key initiatives.
• Group Communications Support – Support financial reporting, annual report communications and other Group-wide communications, ensuring messaging is clear, consistent and appropriately coordinated.

To be successful you will need:

• Minimum of 10 years’ experience in marketing communications and content roles within the life and health insurance industry
• Exceptional writing, editing and storytelling skills, with a strong understanding of life and health insurance products, customer needs and industry trends.
• Proven experience in internal and executive communications, marketing content development, client communication review, award submissions and pitches.
• Strong presentation and visual communication skills, including proficiency in PowerPoint and other relevant content-design tools.
• Excellent project management and stakeholder management skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Self-motivated, detail-oriented and adaptable, with a positive, collaborative, feedback-oriented and can-do mindset focused on delivering high-quality work in a in a dynamic, evolving environment

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by HSBC Life (Singapore) Pte. Ltd.