Vice President, Product Commercialization – AP Region, Digital Assets

MASTERCARD ASIA/PACIFIC PTE. LTD.; Singapore; On-site; SGD 150,000 - 200,000; Full time

Job summary

A leading financial services company is seeking a Vice President to lead product commercialization efforts in the AP region. This role involves driving go-to-market strategies, developing regional partnerships, and executing blockchain solutions. Ideal candidates should have experience in launching technology-driven products and excel at fostering collaboration among regional teams. Key responsibilities include defining commercialization strategies, implementing market entry plans, and establishing KPIs to measure success.

Qualifications

• Experience in launching digital or technology-driven products in AP markets.
• Strong background in blockchain or emerging digital assets.
• Proven ability to design and execute regional go-to-market strategies.

Responsibilities

• Define, manage, and execute commercialization strategies for digital assets.
• Develop and implement go-to-market plans tailored to AP market dynamics.
• Identify, establish, and nurture strategic partnerships across AP.

Skills

Leadership

Communication

Analytical skills

Problem solving

Partnership building

Adaptability

Job description

Overview

The Digital Assets team is seeking a Vice President to lead product commercialization efforts in the AP region. This role will drive the go-to-market strategy, regional partnerships, and execution for digital assets and blockchain solutions, including crypto cards and digital currency enablement. The ideal candidate is passionate about digital innovation, has a proven track record in launching technology-driven products, and excels at building and scaling regional partnerships.

Key Responsibilities

• Lead Regional Product Commercialization: Define, manage, and execute commercialization strategies for digital assets and blockchain products in the AP region, including crypto cards, digital currency solutions, and new-to-market offerings.
• Go-to-Market & Market Entry: Develop and implement go-to-market plans tailored to AP market dynamics. Partner with local teams to ensure successful product launches and market penetration.
• Regional Partnerships: Identify, establish, and nurture strategic partnerships with key stakeholders, customers, and partners across AP to accelerate product adoption and scale.
• Competitive Analysis & Opportunity Sizing: Analyze competitive landscape, segment markets, and prioritize opportunities based on regional needs and business potential.
• Performance Metrics: Establish and track KPIs to measure product success and inform ongoing strategy in the AP region.
• Innovation & Regional Solutions: Identify innovative solution concepts with strategic fit for AP customers and partners, ensuring alignment with Mastercard’s vision.

All About You

• Team Leadership: Lead and inspire a team of regional experts, fostering collaboration and high performance across markets.

Qualifications

• Experience launching digital or technology-driven products in AP markets, with a strong background in blockchain or emerging digital assets.
• Proven ability to design and execute regional go-to-market strategies and scale products through partnerships.
• Strong leadership skills, with experience managing and motivating cross-functional teams in a fast-paced environment.
• Excellent communication and stakeholder management skills, able to articulate vision and strategy to diverse audiences.
• Analytical and creative problem-solving abilities, with a track record of translating insights into actionable plans.
• Entrepreneurial mindset, resilience, and adaptability to thrive in dynamic markets.