User Acquisition Growth Senior Manager

Csgroup; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

Csgroup in Singapore is seeking a growth-focused campaign manager to own end-to-end app acquisition across Google App Campaigns, Meta, Apple Search Ads and other mobile channels. You will optimise for high-quality actions including registrations, KYC, deposits and first trades, while driving retention and LTV.

You will own app attribution and measurement on iOS and Android using AppsFlyer or Adjust, and develop privacy-led measurement approaches (SKAN, ASO, ASA).

Responsibilities

• Manage app acquisition campaigns across Google App Campaigns, Meta, Apple Search Ads, mobile DSPs and other app-first channels.
• Optimise campaigns towards high-quality customer actions, including registration, KYC completion, deposits, first trades, retention and lifetime value.
• Own app attribution and measurement across iOS and Android using platforms such as AppsFlyer or Adjust.
• Develop effective approaches to SKAN, ASO, ASA and privacy-led measurement.
• Test new channels, audiences, creatives and optimisation models with clear performance targets.
• Improve the customer journey from app installation through activation and ongoing engagement.
• Manage budgets and external media partners based on customer quality, acquisition cost and commercial returns.
• Work closely with Product, Data, CRM and Engineering teams to improve app performance and measurement.

Job description

Key Responsibilities

• Manage app acquisition campaigns across Google App Campaigns, Meta, Apple Search Ads, mobile DSPs and other app-first channels.
• Optimise campaigns towards high-quality customer actions, including registration, KYC completion, deposits, first trades, retention and lifetime value.
• Own app attribution and measurement across iOS and Android using platforms such as AppsFlyer or Adjust.
• Develop effective approaches to SKAN, ASO, ASA and privacy-led measurement.
• Test new channels, audiences, creatives and optimisation models with clear performance targets.
• Improve the customer journey from app installation through activation and ongoing engagement.
• Manage budgets and external media partners based on customer quality, acquisition cost and commercial returns.
• Work closely with Product, Data, CRM and Engineering teams to improve app performance and measurement.