User Acquisition Executive (Gaming)

BLANKZONET PTE. LTD.; Singapore; On-site; SGD 48,000 - 60,000; Full time

Job summary

BLANKZONET PTE. LTD. in Singapore is hiring a User Acquisition Executive (Gaming) to support international advertising campaigns for mobile games. You will collaborate on creative production, campaign operations, testing, and market research to boost advertising performance and localization.

You will work with our HQ to optimize campaigns, monitor assets, and stay ahead of trends across markets. A marketing or analytics background and familiarity with digital advertising are preferred.

Qualifications

• Bachelor’s degree or above in Marketing, Advertising, Business, Data Analytics or a related field.
• 1–2 years experience in digital advertising, advertising platforms, performance marketing or user acquisition.
• Interest in games and willingness to understand player behavior.

Responsibilities

• Support international advertising campaigns, including creative design, uploading and maintaining ad assets, operating advertising accounts and monitoring campaign data.
• Track creative tests, summarise results and support reviews and improvements to advertising creatives.
• Research market developments and monitor advertising creative trends across leading games and competing titles.
• Support the localization of advertising creatives and messaging for different markets.
• Monitor relevant local trends and popular topics to inform advertising ideas.

Skills

Digital advertising

Performance marketing

User acquisition

Education

Bachelor's degree or above in Marketing/Advertising/Business/Data Analytics

Tools

Advertising platforms

Campaign management tools

Job description

UserAcquisitionExecutive(Gaming)

Location:Singapore

EmploymentType:Full-Time

Industry:Gaming/InteractiveEntertainment

AbouttheRole

WearelookingforaUserAcquisitionExecutivetosupportadvertisingcampaignsforourmobilegamesacrossinternationalmarkets.

Youwillsupportcreativeproduction,campaignoperations,creativetestingandmarketresearch,workingcloselywithourHQtoimproveadvertisingperformanceandlocalisation.

KeyResponsibilities

• Supportinternationaladvertisingcampaigns,includingcreativedesign,uploadingandmaintainingadassets,operatingadvertisingaccountsandmonitoringcampaigndata


• Trackcreativetests,summariseresultsandsupportreviewsandimprovementstoadvertisingcreatives


• Researchmarketdevelopmentsandmonitoradvertisingcreativetrendsacrossleadinggamesandcompetingtitles


• Supportthelocalisationofadvertisingcreativesandmessagingfordifferentmarkets


• Monitorrelevantlocaltrendsandpopulartopicstoinformadvertisingideas

Requirements

• Bachelor’sdegreeorabove,preferablyinMarketing,Advertising,Business,DataAnalyticsorarelatedfield


• Relevantexperienceindigitaladvertising,advertisingplatforms,performancemarketingoruseracquisitionispreferred,typicallyaround1–2years.Candidateswithoutpriorrelevantexperiencearealsowelcometoapply


• Interestingamesandawillingnesstounderstandplayerbehaviour


• Strongattentiontodetail,aresponsibleapproachtoworkandtheinitiativetolearnandfollowthroughontasks

WhyJoinUs

• Gainhands-onexposuretointernationalmobilegameadvertisinganduseracquisition


• Workcloselywithteamsacrossmarketsandbuildskillsincreativetesting,campaignoperationsandlocalisation


• JoinBlankzonet’sgrowingSingaporeteamandcontributetoourinternationalgrowth

Weregretthatonlyshortlistedcandidateswillbenotified.