User Acquisition Executive (Gaming)

Blankzonet; Singapore; On-site; SGD 30,000 - 50,000; Full time

Benefits offered by this job

Job summary

Blankzonet in Singapore is seeking a User Acquisition Executive to support advertising campaigns for our mobile games across international markets. You will assist with creative production, campaign operations, creative testing and market research, collaborating with our HQ to improve advertising performance and localisation.

You will monitor campaigns, track tests, and help localise ad creatives for different markets while keeping a keen eye on trends.

Qualifications

• Bachelor’s degree or above in Marketing, Advertising, Business, Data Analytics or a related field
• Relevant experience in digital advertising, advertising platforms, performance marketing or user acquisition is preferred (usually 1–2 years); candidates without prior relevant experience are welcome
• Interest in games and a willingness to understand player behaviour
• Strong attention to detail and initiative to learn and follow through on tasks

Responsibilities

• Support international advertising campaigns, including creative design, uploading and maintaining ad assets, operating advertising accounts and monitoring campaign data
• Track creative tests, summarise results and support reviews and improvements to advertising creatives
• Research market developments and monitor advertising creative trends across leading games and competing titles
• Support the localisation of advertising creatives and messaging for different markets
• Monitor relevant local trends and popular topics to inform advertising ideas

Skills

Digital advertising

Performance marketing

User acquisition

Education

Bachelor’s degree or above in Marketing/Advertising/Business/Data Analytics

Job description

About the Role

We are looking for a User Acquisition Executive to support advertising campaigns for our mobile games across international markets.

You will support creative production, campaign operations, creative testing and market research, working closely with our HQ to improve advertising performance and localisation.

Key Responsibilities

• Support international advertising campaigns, including creative design, uploading and maintaining ad assets, operating advertising accounts and monitoring campaign data


• Track creative tests, summarise results and support reviews and improvements to advertising creatives


• Research market developments and monitor advertising creative trends across leading games and competing titles


• Support the localisation of advertising creatives and messaging for different markets


• Monitor relevant local trends and popular topics to inform advertising ideas

Requirements

• Bachelor’s degree or above, preferably in Marketing, Advertising, Business, Data Analytics or a related field


• Relevant experience in digital advertising, advertising platforms, performance marketing or user acquisition is preferred, typically around 1–2 years. Candidates without prior relevant experience are also welcome to apply


• Interest in games and a willingness to understand player behaviour


• Strong attention to detail, a responsible approach to work and the initiative to learn and follow through on tasks

Why Join Us

• Gain hands-on exposure to international mobile game advertising and user acquisition


• Work closely with teams across markets and build skills in creative testing, campaign operations and localisation


• Join Blankzonet’s growing Singapore team and contribute to our international growth

We regret that only shortlisted candidates will be notified.