Urgent! Performance Marketing Executive (KOL, TikTok)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Benefits offered by this job

Great remuneration and benefits

Career progression

5 days work week

Job summary

TRUST RECRUIT PTE. LTD. in Singapore is seeking a hands-on TikTok Advertising & Campaign Manager to drive profitable campaigns for physical consumer products.

You will manage TikTok Shop ads, optimise budgets, and collaborate with KOLs and content creators to deliver compelling promotions. Key focus areas include campaign performance, ROAS optimisation, influencer partnerships, and cross-functional content development with video teams.

Qualifications

• Proven hands-on experience managing TikTok Shop advertising campaigns for physical consumer products.
• Must have personally managed advertising campaigns rather than solely overseeing external agencies.
• Strong understanding of TikTok Shop's advertising ecosystem, campaign optimisation and performance measurement.
• Strong understanding of ROAS, ROI, CPA, CAC, GMV and advertising contribution margin.
• Ability to calculate campaign profitability after product costs, platform charges and affiliate commissions.
• Experience scaling daily advertising budgets while maintaining commercially acceptable returns.
• Strong understanding of TikTok video advertisements that drive purchases.
• Ability to translate campaign performance data into actionable instructions for video creators.
• Ability to work directly with KOLs, influencers and content creators to develop effective promotional content.
• Experience with consumer electronics, networking devices or smart home products is an advantage.

Responsibilities

• TikTok Advertising & Campaign Management: manage and optimise campaigns to achieve sales and profitability targets.
• KOL & Influencer Management: develop influencer strategies across TikTok, Instagram and YouTube; negotiate partnerships; coordinate content creation.
• Advertising Performance & Profitability: analyse break-even ROAS, advertising costs, product margins and CAC; allocate budgets by profitability.
• Creative & Team Collaboration: work with video production, influencer and e-commerce teams to create effective marketing content; translate data into creative recommendations.
• Reporting & Performance Analysis: track spend, GMV, ROAS and cost per order; prepare monthly performance reports.

Skills

TikTok Shop advertising

Campaign optimization

KOL & influencer management

Budget management

Performance measurement

Tools

TikTok Ads Manager

Job description

Highlights

• Permanent job opportunity
• Great remuneration and benefits
• Great career progression
• 5 days work week, normal office working hour
• Location: Kallang

Responsibilities

TikTok Advertising & Campaign Management

• Manage and optimise TikTok advertising campaigns to achieve sales and profitability targets.
• Control advertising budgets, test creatives and scale high-performing campaigns.
• Identify effective product selling points and collaborate with internal teams on short-video and livestream campaigns.

KOL & Influencer Management

• Develop and execute influencer strategies across TikTok, Instagram and YouTube.
• Identify, negotiate and manage KOL, influencer and agency partnerships.
• Coordinate content creation, campaign deliverables and long-term creator relationships.
• Monitor campaign performance and optimise reach, engagement and conversions.

Advertising Performance & Profitability

• Analyse break-even ROAS, advertising costs, product margins and customer acquisition costs.
• Identify profitable products and recommend pricing, bundles and promotional strategies.
• Evaluate incremental sales and allocate advertising budgets based on profitability.

Creative & Team Collaboration

• Collaborate with video production, influencer, affiliate and e-commerce teams to develop effective marketing content.
• Translate campaign data into actionable creative recommendations.
• Repurpose successful influencer content for paid advertising.

Reporting & Performance Analysis

• Track advertising spend, GMV, ROAS and cost per order.
• Prepare monthly performance reports by product, campaign and creative.
• Evaluate results against sales and profitability targets and recommend improvements.

Requirements

• Proven hands-on experience managing TikTok Shop advertising campaigns for physical consumer products.
• Must have personally managed advertising campaigns rather than solely overseeing external agencies.
• Strong understanding of TikTok Shop's advertising ecosystem, campaign optimisation and performance measurement.
• Strong understanding of ROAS, ROI, CPA, CAC, GMV and advertising contribution margin.
• Ability to calculate campaign profitability after product costs, platform charges and affiliate commissions.
• Experience scaling daily advertising budgets while maintaining commercially acceptable returns.
• Strong understanding of TikTok video advertisements that drive purchases.
• Ability to translate campaign performance data into actionable instructions for video creators.
• Ability to work directly with KOLs, influencers and content creators to develop effective promotional content.
• Experience with consumer electronics, networking devices or smart home products is an advantage.