Senior E-commerce Executive

Kino Biotech; Singapore; On-site; SGD 39,000 - 58,000; Full time

Job summary

Kino Biotech is seeking an proactive E-Commerce Executive to lead TikTok Shop operations and growth in Singapore. You will manage listings, campaigns, vouchers, and livestream collaborations, while optimizing ad spend and performance metrics.

The role requires hands-on experience in TikTok Shop management, campaign execution, and analytics. Collaboration with marketing, design, logistics, and finance is essential to drive sales and store performance.

Qualifications

• Experience in TikTok Shop management and operations is highly preferred.
• Familiarity with TikTok Ads, campaign management, affiliate marketing, and livestream operations.
• Strong understanding of e-commerce promotional mechanics (vouchers, discounts, bundles, flash deals).
• Proficient in Excel or Google Sheets for analysing sales and campaigns.
• Experience with analytics tools such as Kalodata is an advantage.

Responsibilities

• Manage daily TikTok Shop operations, including product listings, store maintenance, banners, and promotions.
• Set up and manage campaigns, vouchers, flash deals, bundles, and gift-with-purchase promotions.
• Monitor store performance, product availability, order fulfilment, and customer service KPIs.
• Coordinate with KAMs to secure promotional support, vouchers, and exposure.
• Manage TikTok Ads for product sales and livestreams, including budget allocation and optimisation.
• Analyse sales performance, campaign results, pricing, and promotional mechanics for growth.
• Conduct competitor analysis and recommend strategies to improve performance and conversions.
• Coordinate affiliate collaborations, product seeding, and livestream partnerships.
• Plan livestream promotions and brief hosts on campaigns and promo mechanics.
• Collaborate with Marketing and Design for campaign creatives and banners.

Skills

TikTok Shop management

Campaign management

Affiliate marketing

Livestream operations

Promotional mechanics

Analytics

Cross-functional coordination

Excel / Google Sheets

Sales growth mindset

Education

Diploma or degree in Business, E-Commerce, Digital Marketing

Tools

Excel / Google Sheets

Kalodata

Job description

We are looking for a proactive and results-driven E-Commerce Executive to manage and grow our TikTok Shop operations. The ideal candidate should have hands-on experience in TikTok Shop management, campaign execution, digital advertising, and affiliate livestream coordination, with a strong focus on driving sales and improving store performance.

Key Responsibilities

1. TikTok Shop Management & Operations

• Manage daily TikTok Shop operations, including product listings, store maintenance, banners, and promotional content.
• Set up and manage campaigns, vouchers, flash deals, product bundles, and gift-with-purchase promotions.
• Monitor store performance, product availability, order fulfilment, and customer service KPIs.
• Coordinate with platform Key Account Managers (KAMs) to secure promotional support, vouchers, and product exposure.

2. TikTok Ads & Performance Analysis

• Manage TikTok Ads for product sales and livestreams, including budget allocation, monitoring, and optimisation.
• Analyse sales performance, campaign results, pricing, and promotional mechanics to identify opportunities for growth.
• Conduct competitor analysis and recommend strategies to improve store performance and sales conversion.

3. Affiliate & Livestream Management

• Coordinate affiliate collaborations, product seeding, and livestream partnerships.
• Source and evaluate affiliates using TikTok Shop performance data and competitor insights.
• Plan livestream promotions, including vouchers, flash deals, giveaways, product bundles, and advertising support.
• Brief in-house livestream hosts on campaign themes, product highlights, and promotional mechanics.

4. Cross-Functional Coordination

• Work closely with Marketing and Design teams on campaign creatives, banners, thumbnails, and promotional materials.
• Coordinate with Logistics, Sales Administration, Finance, and Customer Service to support smooth daily operations.
• Monitor inventory levels, plan stock clearance activities, and ensure sufficient stock availability for key products and campaigns.

Requirements

• Diploma or degree in Business, E-Commerce, Digital Marketing, or a related field.
• Experience in TikTok Shop management and operations is highly preferred.
• Familiarity with TikTok Ads, campaign management, affiliate marketing, and livestream operations.
• Strong understanding of e-commerce promotional mechanics, including vouchers, discounts, bundles, and flash deals.
• Proficient in Microsoft Excel or Google Sheets, with the ability to analyse sales and campaign performance.
• Experience with Kalodata or other e-commerce analytics tools is an advantage.
• Strong analytical, organisational, and communication skills.
• Proactive, detail-oriented, and commercially minded, with a passion for growing online sales.