TikTok Shop Live Account Executive

LUCID SOCIAL MC; Singapore; On-site; SGD 40,000 - 70,000; Full time

Job summary

Lucid is a fast-growing TikTok Shop Partner Agency that collaborates with top brands to drive e-commerce sales through live commerce and short-form content. We are seeking a dynamic Account Executive to manage brand partnerships, oversee live commerce operations, and support our TikTok live streamers to maximize performance.

This role requires a mix of account management, campaign planning, and operational execution to ensure successful TikTok Shop activations.

Qualifications

• Keen in account management, influencer marketing, e-commerce, or live commerce.
• Strong understanding of TikTok Shop and live-selling strategies.
• Experience managing clients, handling campaigns, and delivering performance reports.

Responsibilities

• Act as the primary point of contact for brand clients, ensuring seamless communication and execution of TikTok Shop campaigns.
• Develop and maintain strong relationships with clients, understanding their business goals and aligning them with Lucid’s strategies.
• Provide regular reporting and performance analysis to clients, offering data-driven insights and recommendations.
• Work closely with TikTok’s internal team to stay updated on platform trends, new features, and best practices.

Skills

Account management

Campaign planning

Live commerce

Tools

TikTok Shop platform

Job description

Lucid is a fast-growing TikTok Shop Partner Agency, working with top brands to drive e-commerce sales through live commerce and short-form content. We are looking for a dynamic Account Executive to manage brand partnerships, oversee live commerce operations, and support our TikTok live streamers to maximize performance.

This role requires a mix of account management, campaign planning, and operational execution to ensure successful TikTok Shop activations.

Key Responsibilities:

1. Account & Client Management

• Act as the primary point of contact for brand clients, ensuring seamless communication and execution of TikTok Shop campaigns.
• Develop and maintain strong relationships with clients, understanding their business goals and aligning them with Lucid’s strategies.
• Provide regular reporting and performance analysis to clients, offering data-driven insights and recommendations.
• Work closely with TikTok’s internal team to stay updated on platform trends, new features, and best practices.

2. Live Commerce Strategy & Planning

• Develop and implement live commerce strategies to maximize sales performance on TikTok Shop.
• Work with brands to identify hero products, promotions, and key messaging for live streams.
• Analyze competitor live selling strategies and optimize Lucid’s approach accordingly.

3. TikTok Live Stream Management

• Assist and support streamers during live selling sessions, including troubleshooting technical issues and ensuring smooth execution.
• Provide real-time feedback and coaching to improve live performance, engagement, and conversion rates.
• Coordinate with brands to ensure timely product availability, pricing accuracy, and promotional details for each live session.
• Monitor and report on live stream metrics, making adjustments to improve results.

4. Live Selling Schedule & Talent Coordination

• Plan, manage, and optimize the TikTok Live selling calendar to ensure a consistent streaming schedule.
• Coordinate with streamers, brands, and internal teams to align on content themes, product highlights, and promotional events.
• Recruit, train, and onboard new live streamers to expand Lucid’s talent pool.
• Ensure streamers have the necessary resources, scripts, and training to succeed.

5. Performance Tracking & Optimization

• Monitor live selling KPIs, including conversion rates, viewer retention, and sales performance.
• Use data analytics tools to measure success and adjust strategies accordingly.
• Continuously experiment with new content formats, engagement tactics, and sales techniques to improve results.

Key Requirements:

Keen in account management, influencer marketing, e-commerce, or live commerce.

• Strong understanding of TikTok Shop and live-selling strategies.
• Experience managing clients, handling campaigns, and delivering performance reports.
• Ability to multitask, manage multiple projects, and work in a fast-paced environment.
• Strong communication skills to liaise with brands, streamers, and internal teams.
• Passion for social commerce, e-commerce, and digital marketing.
• Knowledge of TikTok analytics and e-commerce trends is a plus.

Why Join Us?

• Work with top brands and grow your expertise in TikTok live commerce.
• Be part of a fast-growing TikTok Shop Partner Agency.
• Competitive salary and growth opportunities.
• Fun and dynamic work environment with a passionate team.