Tencent Cloud - B2B Marketing Manager (Singapore)

Lightspeed Studios; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

Lightspeed Studios in Singapore is seeking an experienced B2B Marketing Manager to drive growth through effective event marketing execution and lead generation. The ideal candidate will coordinate local webinars, exhibitions, and partnerships to enhance the company's presence in the market.

With at least 5 years of experience in the technology sector, the successful applicant will be skilled in delivering impactful marketing campaigns and managing social media channels. This role demands strong organizational skills and a proactive mindset.

Qualifications

• 5+ years of B2B event marketing experience in the cloud or technology industry.
• Proven track record in delivering impactful B2B event campaigns.
• Strong exposure to the local market landscape.

Responsibilities

• Drive Tencent Cloud’s growth through event marketing execution.
• Implement strategic event marketing plans aligned with business objectives.
• Manage social media channels to enhance Tencent Cloud's online presence.

Skills

B2B event marketing experience

Communication skills in English and Mandarin

Project management skills

Sales-oriented mindset

Education

Bachelor’s degree in marketing or its equivalents

Job description

Business Unit Cloud & Smart Industries Group (CSIG) is responsible for promoting the company's cloud and industry Internet strategy. CSIG explores the interactions between users and industries to create innovative solutions for smart industries via technological advancements such as cloud, AI, and network security. While driving the digitalization of retail, medical, education, transportation and other industries, CSIG helps companies serve users in smarter ways, building a new ecosystem of intelligent industries that connect users and businesses.

What the Role Entails

Tencent Cloud is seeking a proactive and experienced B2B Marketing Manager to drive Tencent Cloud’s growth through end-to-end event marketing execution, lead generation, and ecosystem engagement. This role is responsible for both strategic planning and on-the-ground implementation of webinars, exhibitions, and partnership initiatives to strengthen Tencent Cloud’s local market presence. The ideal candidate will collaborate closely with sales and cross‑functional global teams to develop tailored sales enablement assets, localise go‑to‑market strategies, and ensure message consistency. The position also involves managing social media channels, building brand visibility, and serving as the project lead for Tencent Cloud’s flagship global events to ensure seamless execution and alignment with corporate branding objectives.

Responsibilities

• Responsible for strategic planning and the effective execution of marketing to develop Tencent Cloud’s B2B business in the local markets.
• Implement strategic event marketing plans and align them with overall business objectives.
• Organize local webinars, events, and exhibitions to promote Tencent Cloud's presence.
• Proactively identify and pursue local partnership and sponsorship opportunities, engage with the community, and actively seek awards to enhance Tencent Cloud's business in the region.
• Drive marketing leads generation efforts and ensure timely follow‑up to maximize ROI.
• Manage local social media pages to facilitate effective communication and engagement with the target audience, ensuring a strong online presence for Tencent Cloud.
• Work hand in hand with the sales teams to craft a sales playbook that incorporates well‑aligned strategies and resources for sales enablement.
• Engage and work collaboratively with global cross‑functional teams to fully utilize global event marketing resources and consistent messages to nurture business growth.
• Serve as the project lead for Tencent Cloud’s major global marketing events, coordinating end‑to‑end execution across multiple internal and external stakeholders to ensure successful delivery and alignment with global branding goals.

Qualifications

• Bachelor’s degree or above in marketing or its equivalents.
• At least 5 years of B2B event marketing experience in the cloud or technology industry, with strong exposure to the local market landscape and ecosystem.
• Proven track record in delivering impactful B2B event campaigns, with hands‑on experience across ATL, BTL, digital, and performance marketing channels.
• Excellent communication skills in both English and Mandarin Chinese, written and spoken, to effectively manage global internal and external stakeholders.
• Highly motivated, proactive, and comfortable operating in a fast‑paced, start‑up‑like environment; capable of building from the ground up.
• Strong organisational and project management skills, with a strategic, sales‑oriented mindset and the ability to multi‑task and execute independently.

Equal Employment Opportunity at Tencent

As an equal‑opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.