Strategy & Operations Manager, APAC Business Marketing

TikTok; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

TikTok is seeking an experienced APAC Marketing Lead to drive regional growth, collaborate with Product, Sales, Marketing, and Trust & Safety, and manage a calendar of SEA activities. You will shape GTM approaches, align with GBM strategy, and deliver multi-disciplinary programs that unlock commercial value across APAC.

You will lead strategic initiatives, oversee planning and budgeting, and partner with stakeholders to optimize delivery, efficiency, and cross-functional alignment in a

Qualifications

• Minimum 5 years of professional experience.
• Proven experience organizing and directing high-stakes projects.
• Proven experience in developing processes and infrastructure for GTM and/or new client acquisition.
• Strong documentation, presentation, and communication skills, particularly in a cross-functional and global role.
• Creative, outside-the-box thinker and strategist, proficient at building decks to tell a business story.
• Versatile and dedicated to efficient productivity, experience planning and leading strategic initiatives.

Responsibilities

• Strategy Development
• Be part of a team that works closely with the GBM lead on established disciplines while providing input into the overall GBM strategy.
• Provide APAC Business Marketing Lead with strategic input & best practices for marketing disciplines such as New Clients and Expansions
• Provide Business Marketing Lead with team & business planning, including goal setting, performance tracking, budget planning & utilization, resource planning, processes & framework development, team health & productivity
• Conceptualise and deliver on large scale, multi-disciplinary projects that contribute to APAC's business growth
• Process Management & Optimization
• Drive and track key regional marketing initiatives, monitoring project timelines, milestones, and deliverables.
• Conduct research, competitor benchmarking, and industry analysis to support strategic input on marketing disciplines (e.g., Marcoms, New Clients).
• Create operational structure, templates, cadence and deliverables for project managers to leverage
• Ensure best practices are adopted consistently and facilitate cross-functional process to advance projects and remove roadblocks, while keeping open communications
• Delivery
• Partner with cross-functional teams to conceptualise and drive regional programs and initiatives focused on driving commercial benefit and delivery efficiency
• Serve as project manager on high-priority or strategic internal or external projects or initiatives
• Prepare key materials, research, and/or presentation materials for internal and external meetings with key partners (or potential partners) - identifying goals, opportunities, and challenges
• Relationship & Awareness
• Act as a key liaison between marketing and the wider business ecosystem - including sales, product, marketing science, user operations, global accounts and others
• Drive global-regional synergies across marketing, engaging stakeholders at all levels across different geographic coverage

Skills

Project management

Cross-functional collaboration

GTM strategy

Stakeholder management

Strategic thinking

Presentations

Job description

Responsibilities

Our team aims to connect with our client partners, industry stakeholders and drive growth for their businesses using TikTok's suite of products & services. We will work with cross-functional teams such as Product, Sales, Marketing, Trust & Safety, Global Marketing & manage an annual calendar for SEA Team to activate several touch points to communicate our core value proposition of a trusted entertainment platform that drives impact.

• Strategy Development
• Be part of a team that works closely with the GBM lead on established disciplines while providing input into the overall GBM strategy.
• Provide APAC Business Marketing Lead with strategic input & best practices for marketing disciplines such as New Clients and Expansions
• Provide Business Marketing Lead with team & business planning, including goal setting, performance tracking, budget planning & utilization, resource planning, processes & framework development, team health & productivity
• Conceptualise and deliver on large scale, multi-disciplinary projects that contribute to APAC's business growth
• Process Management & Optimization
• Drive and track key regional marketing initiatives, monitoring project timelines, milestones, and deliverables.
• Conduct research, competitor benchmarking, and industry analysis to support strategic input on marketing disciplines (e.g., Marcoms, New Clients).
• Create operational structure, templates, cadence and deliverables for project managers to leverage
• Ensure best practices are adopted consistently and facilitate cross-functional process to advance projects and remove roadblocks, while keeping open communications
• Delivery
• Partner with cross-functional teams to conceptualise and drive regional programs and initiatives focused on driving commercial benefit and delivery efficiency
• Serve as project manager on high-priority or strategic internal or external projects or initiatives
• Prepare key materials, research, and/or presentation materials for internal and external meetings with key partners (or potential partners) - identifying goals, opportunities, and challenges
• Relationship & Awareness
• Act as a key liaison between marketing and the wider business ecosystem - including sales, product, marketing science, user operations, global accounts and others
• Drive global-regional synergies across marketing, engaging stakeholders at all levels across different geographic coverage

Qualifications

Minimum Qualification(s)

• Minimum 5 years of professional experience
• Proven experience organizing and directing high-stakes projects
• Proven experience in developing processes and infrastructure for GTM and/or new client acquisition
• Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels.
• Creative, outside-the-box thinker and strategist, proficient at building decks to tell a business story
• Versatile and dedicated to efficient productivity, experience planning and leading strategic initiatives

Preferred Qualification(s)

• Passion for TikTok marketing, and up for the challenge of building something from the ground up
• Ability to thrive in a rapid, agile, and often ambiguous growth environment
• Understanding of international business and culture

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.