Business Strategy Manager, SEA

TikTok; Singapore; On-site; SGD 120,000 - 170,000; Full time

Job summary

TikTok’s Global Business Solutions SEA team seeks a strategic partner and operational leader to drive planning, analytics, and cross-functional projects across Sales, Marketing, Operations, and Agencies. You will lead annual/quarterly planning, analyze ads and marketing data to identify growth opportunities, and craft actionable recommendations for the GM.

You will coordinate with Industry Ops, Product, Marketing, Data, and other partners to deliver results.

Qualifications

• Bachelor’s degree in a quantitative field or related experience.
• 5+ years in Strategy, Management Consulting, Data Analytics, or Data Science.
• Strong hands-on data analysis and business analysis.
• Excellent English written and verbal communication for C-level audiences.

Responsibilities

• Lead the annual/quarterly planning process and OKR setting. Collaborate with cross-functional partners to analyze market trends and ads data, identifying growth opportunities and strategic pivots for the SEA region.
• Oversee the analysis of complex ads and marketing data to uncover revenue trends, client behavior, product adoption, and productivity gaps. Provide actionable recommendations to the GM and manage the rhythm of the business (WBR/MBR/QBR).
• Serve as the bridge between the GBS SEA team and key internal partners; orchestrate high-priority initiatives ensuring collaboration and execution.

Skills

Strategic planning

Business analysis

Data analysis

Problem solving

Communication

Education

Bachelor's degree in quantitative field

Tools

Tableau

Think-Cell

Excel

Job description

Responsibilities

The Global Business Solutions (GBS) team is responsible for the revenue growth of the TikTok business. Our teams include Sales, Marketing, Operation, Account Managers, Agency and partnerships, and Marketing Science. GBS is a dynamic, entrepreneurial, and ambitious client group.

You will act as a strategic partner and operational leader, and enable the GM to focus on external growth and internal leadership by spearheading strategic planning, conducting deep-dive analysis to solve business challenges, and driving cross-functional projects to deliver tangible results.

• Strategic Planning: Lead the annual/quarterly planning process and OKR setting. Collaborate with cross-functional partners to analyze market trends and ads data, identifying growth opportunities and strategic pivots for the SEA region.
• Business Health & Analytics: Oversee the analysis of complex ads and marketing data to uncover revenue trends, client behavior, product adoption, and productivity gaps. You will go beyond reporting to interpret data and provide specific, actionable recommendations to the GM. Manage the rhythm of the business (WBR/MBR/QBR) and craft high-quality narratives for regional and global leadership.
• Project Leadership: Serve as the bridge between the GBS SEA team and key internal partners (Industry Ops, Product, Marketing, Strategy & Operations, Data, etc.). You will orchestrate high-priority initiatives, ensuring seamless collaboration and successful execution.

Qualifications

Minimum Qualification(s)

• Bachelor’s degree in a quantitative field (Math, Statistics, Economics, CS) or Business, or relevant professional experience.
• 5+ years of experience in Strategy, Management Consulting, Data Analytics, or Data Science.
• Strong proficiency in business analysis with a hands-on approach to data.
• Ability to decompose complex business problems into structural frameworks and provide logical, scalable solutions.
• Outstanding written and verbal communication skills in English, with a proven ability to distill complex concepts into clear, concise, and compelling narratives for C-level audiences.

Preferred Qualification(s)

• Experience in the Ads/Tech industry is highly preferred.
• Experience in digital advertising, including a strong understanding of digital media ecosystems and advertising solutions.
• We highly prefer candidates who can analyze complex datasets (Tableau/Think-Cell/Excel) to generate actionable insights and solve ambiguous problems.
• A demonstrated ability to thrive in a fast-paced, fast-developed environment marked by ambiguity. A proactive, fast learner and a self-starter who consistently drives results.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.