Strategic Social Media Lead – Growth & Content

Benjamin Barker Aust Pte Ltd; Singapore; On-site; SGD 72,000 - 110,000; Full time

Job summary

Benjamin Barker Aust Pte Ltd is seeking a creative, commercially minded Social Media Assistant Manager/Manager to lead the brand’s social media across key platforms. This role will build brand awareness, drive engagement, support traffic/conversion objectives, and ensure content aligns with the brand direction.

You will own content planning, lead end-to-end social content, manage community and influencer partnerships, coordinate campaigns and activations, and track performance to inform

Qualifications

• 4–5+ years in Social Media / Digital Content / Brand Marketing.
• Experience in fashion, lifestyle, retail, e-commerce or consumer brands preferred.
• Strong understanding of Instagram, TikTok and Meta ecosystem.

Responsibilities

• Develop and execute social media strategy aligned with goals and calendars.
• Lead end-to-end content planning, briefs, and in-house production.
• Manage community engagement, influencer outreach and partnerships.
• Coordinate brand events, activations and campaigns with internal teams.
• Track KPIs and share insights for optimization.

Skills

Social media strategy

Content storytelling

Brand marketing

Copywriting

Team collaboration

Tools

Canva

CapCut

Adobe Suite

Meta Business Suite

Sprout Social / Hootsuite

Job description

Benjamin Barker Aust Pte Ltd is seeking a creative, commercially minded Social Media Assistant Manager/Manager to lead the brand’s social media across key platforms. This role will build brand awareness, drive engagement, support traffic/conversion objectives, and ensure content aligns with the brand direction.

You will own content planning, lead end-to-end social content, manage community and influencer partnerships, coordinate campaigns and activations, and track performance to inform