Strategic Programs Lead, New Markets

Seoulstart; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Seoulstart seeks a seasoned program manager to lead end-to-end launches across APAC. You will coordinate risk, milestones, and dependencies across product, engineering, and go-to-market teams to ensure aligned execution.

The role requires building scalable playbooks, assessing readiness, and driving multi-workstream initiatives with senior stakeholders. Experience in fintech/payments is a plus.

Qualifications

• 8+ years managing complex cross-functional programs.
• Experience building from zero to one where no playbook exists.
• Fintech/payments or related fast-paced industries preferred.

Responsibilities

• Own end-to-end program management for new market launches across APAC.
• Track milestones, surface risks and unblock dependencies across workstreams.
• Build repeatable frameworks, playbooks and reporting standards for new markets.
• Coordinate risk, product, engineering and go-to-market teams toward aligned execution.
• Assess operational readiness and gaps before each market launch.

Skills

Cross-functional PM

Executive storytelling

Multi-workstream leadership

AI tooling proficiency

Job description

What you'd do:

• Own end-to-end program management for new market launches across APAC
• Track milestones, surface risks and unblock dependencies across workstreams
• Build repeatable frameworks, playbooks and reporting standards for new markets
• Coordinate risk, product, engineering and go-to-market teams toward aligned execution
• Assess operational readiness and gaps before each market launch

What they want:

• Bring 8+ years managing complex cross-functional programs
• Build from zero to one where no playbook exists
• Drive multi-workstream initiatives and keep senior stakeholders aligned
• Write sharp one-pagers and present credibly to senior audiences
• Use AI tools actively and explain where they accelerate your work

Nice to have:

• Experience with international expansion, market entry or licensing programs
• Prior fintech or payments technology company experience Bring 8+ years managing complex cross-functional programs
• Build from zero to one where no playbook exists
• Drive multi-workstream initiatives and keep senior stakeholders aligned
• Write sharp one-pagers and present credibly to senior audiences
• Use AI tools actively and explain where they accelerate your work