Strategic Partner Marketing Manager

Snowflake; Singapore; On-site; SGD 150,000 - 210,000; Full time

Job summary

Snowflake is seeking a Strategic Partner Marketing Manager for APAC & Japan. You will own partner marketing programs from strategy to results, collaborating with Product, Industry, and Customer Marketing teams across regional and global contexts to generate demand and pipeline.

The ideal candidate has extensive partner marketing experience, strong analytics, and a proven ability to lead cross-functional teams in a hyper-growth tech environment, including global cloud partnerships.

Qualifications

• 15+ years in technology partner marketing and campaigns.
• Experience building joint demand generation programs at scale.
• Proven ability to lead collaborative partnerships with marketing and cross-functional leaders.
• Creativity in campaign ideation, content creation, branding and messaging.
• Strong understanding of data analytics and big data market space.
• Understanding of global cloud partnerships (SAP, AWS, Azure, GCP).
• Proven success in hyper-growth environments.
• Hands-on execution with project and time management.
• Excellent written and verbal communications, adaptable messaging.

Responsibilities

• Own regional partner marketing campaigns from strategy through results.
• Lead multi-regional partner marketing teams and GTM strategy.
• Drive awareness, demand generation, and mindshare with partners.
• Develop joint plans and content including briefs, case studies, and blogs.
• Create programs to maximize Powered by Snowflake and Marketplace partnerships.
• Collaborate on sponsorships and GTM execution at partner events.
• Own executions, logistics, and vendor management.
• Evaluate campaigns ROI and forecast future investments.

Skills

Partner marketing

Campaign strategy

Cross-functional leadership

Data analytics

Cloud partnerships

Project management

Communications

Education

Bachelor's Degree in Marketing/Business

Job description

At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don't just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset - who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.

As the Strategic Partner Marketing Manager - Asia Pacific & Japan at Snowflake you will be responsible for owning and driving Snowflake regional partner marketing campaigns, programs and engagements from strategy through implementation to results. This opportunity is collaborative in nature and you will be working with Product Marketing, Industry Marketing, Customer Marketing, Corporate Communications, ABM, Developer Relations, and the Sales and Alliances organizations at the global and regional level. In addition, you will align and collaborate with the Regional Field Marketing teams in A/NZ, India, Japan, Korea, and South-East Asia. The primary focus of this position will be designing, developing, implementing, and managing demand generation programs with and through partners to build a lead and opportunity pipeline for Snowflake that results in acquiring net new customers and increased consumption.

As a key member of the Strategic Partner Marketing team, in this role you will:

• Develop and work directly with our global/local partner marketing and key stakeholders (regional RVPs, Partner Sales, Sales Operations, etc.) teams to own programs and executive GTM strategies with Strategic partners, including local/global SIs, data and technology partners across APJ

• Lead a multi-regional partner marketing team to work closely with our Strategic Partner Alliance organization alongside our partners to co-develop a GTM strategy to drive pipeline activation and identify content/positioning to help accelerate the sales cycle

• Drive awareness, thought leadership, demand/pipeline generation, and mindshare programs in coordination with partners' marketing teams to target joint customers and prospects

• Develop joint plans and content including joint value proposition presentations, solutions briefs, industry use cases, customer stories, and blog posts

• Create innovative new programs to maximize the impact of the Powered by Snowflake and Marketplace partners in the Data Cloud ecosystem

• Create innovative new programs to maximize the impact of the Strategic Partners and Data Cloud ecosystem

• Collaborate with the alliance's organization on Snowflake’s strategic sponsorships and go-to-market execution plan at partner events

• Own & drive executions, logistics, and vendor management

• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
  

An ideal candidate will have:

• 15+ years of experience in a role focused on building technology and ISV partner marketing relationships and executing campaigns within a technology ecosystem

• Experience working with partners to develop and build joint demand generation programs at scale

• Demonstrated success in leading highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company

• Ability to demonstrate creativity through new campaign ideation, content creation, visual design, branding and messaging

• Solid understanding and experience in the data analytics, solution building and big data marketspace - ability to understand and communicate to diverse technical and non-technical audiences

• An understanding of global cloud and data partnerships (SAP, Amazon Web Services, Microsoft Azure, Google Cloud)

• Proven success in working in hyper growth environments

• Hands-on execution ability with effective project and time management

• Effective written and verbal communications skills and the ability to adapt your messaging to meet your audiences, internally and externally

• Bachelor's Degree in Marketing, Business Administration, Communications or a related field or the equivalent working experience

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

Snowflake is growing fast, and we're scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.