Strategic Omni-Channel Marketing & Comms Lead

Print Lab; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Print Lab seeks a strategic Marketing & Communications Specialist to shape our marketing direction and scale ecommerce operations. You will lead both digital and offline campaigns, including trade shows and brand activations, while leveraging AI tools to streamline content creation and drive growth.

Responsibilities span developing integrated marketing strategies, managing campaigns, and producing multimedia content that maintains consistent brand messaging across platforms.

Qualifications

• Minimum 4 years of experience in marketing, e-commerce, or brand communications.
• Strong strategic planning and execution across digital campaigns and offline events.
• Experience leveraging AI tools for content creation and workflow efficiency.
• Proficiency in Google Analytics and social media monitoring tools.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva/CapCut.

Responsibilities

• Formulate and execute integrated marketing strategies aligned with business objectives.
• Plan and execute offline marketing initiatives, including trade shows and brand activations.
• Plan and manage digital marketing campaigns, ads, social calendars, and online events.
• Utilize AI tools to accelerate copywriting, brainstorming, asset generation, and workflows.
• Produce engaging multimedia content and brand collateral across digital and physical platforms.

Skills

Marketing strategy

Integrated marketing

Offline marketing

Digital marketing

AI content creation

Content marketing

Brand communication

Tools

Google Analytics

Social media monitoring tools

Adobe Creative Suite

Canva

CapCut

Photoshop

Illustrator

InDesign

Job description

Print Lab seeks a strategic Marketing & Communications Specialist to shape our marketing direction and scale ecommerce operations. You will lead both digital and offline campaigns, including trade shows and brand activations, while leveraging AI tools to streamline content creation and drive growth.

Responsibilities span developing integrated marketing strategies, managing campaigns, and producing multimedia content that maintains consistent brand messaging across platforms.