Marketing & Comms Specialist

PRINT LAB PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

PRINT LAB PTE. LTD. is seeking a strategic, creative Marketing & Comms Specialist to shape our direction, scale e-commerce, and drive omni-channel campaigns across digital and offline channels including trade shows and brand activations.

You will harness AI tools to accelerate content creation and workflow efficiency. The role requires strong planning, hands-on execution of campaigns, and proficiency with Google Analytics and Adobe Creative Suite.

Qualifications

• Minimum 4 years of experience in marketing, e-commerce or brand communications.
• Strong strategic planning capabilities with track record in digital and offline campaigns.
• Familiar with AI tools for content creation and workflow efficiency.
• Proficiency in Google Analytics and social media monitoring.
• Experience with Adobe Creative Suite, Canva and CapCut.

Responsibilities

• Formulate and execute integrated marketing strategies and go-to-market plans.
• Plan and coordinate offline marketing, trade shows, and brand activations.
• Manage digital campaigns, performance ads, and social media calendars.
• Leverage AI tools to speed up copywriting, asset creation, and workflows.
• Monitor ROI, web traffic, and campaign performance.

Skills

Marketing strategy

Digital marketing

Offline events

AI in marketing

Analytics & GA

Tools

Google Analytics

Adobe Creative Suite

Canva

CapCut

Job description

About the Role:

We are looking for a strategic, creative, and driven Marketing & Comms Specialist to shape our marketing direction, scale our e-commerce operations, and execute impactful omni-channel campaigns. In this role, you will lead both digital and offline marketing initiatives-including trade shows and physical brand activations-while leveraging modern AI tools to streamline content creation and drive business growth.

Key Responsibilities:

1. Marketing Strategy & DirectionFormulate and execute integrated marketing strategies and go-to-market plans aligned with company business objectives.Conduct market research, competitor benchmarking, and consumer trend analyses to identify new growth opportunities and optimize brand positioning.
2. Offline Marketing & Trade ShowsPlan, coordinate, and execute offline marketing initiatives, corporate events, and physical brand activations.Manage end-to-end trade show participation (including booth design, logistics, lead generation, and collateral production) to maximize return on investment.
3. Digital Marketing, E-Commerce & AI IntegrationPlan and manage digital marketing campaigns, performance ads, social media calendars, and online promotional events to drive traffic, conversions, and sales.Utilize AI tools and platforms (such as ChatGPT, Gemini, and generative design tools) to accelerate copywriting, brainstorming, asset generation, and workflow efficiency.Monitor campaign performance, ROI, and web traffic
4. Content Creation & Brand CommunicationProduce engaging multimedia content (videos, graphics, promotional materials) ensuring consistent brand messaging across all digital and physical platforms.Design marketing collaterals including brochures, posters, merchandising, and event displays.

Job Requirements:

• Minimum 4 years of experience in marketing, e-commerce, or brand communications.
• Strong strategic planning capabilities with proven experience managing both digital campaigns and offline trade shows or corporate events.
• Familiarity with leveraging AI tools for marketing content creation and operational efficiency.
• Proficiency in Google Analytics and social media monitoring tools.
• Working proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and CapCut.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects, exercise strong initiative, and meet tight deadlines in a fast-paced environment.