Strategic Media Planner: Digital Campaign Expert

Helios WorldWide; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Helios Media is seeking a skilled Media Planner to craft strategic, data‑driven media plans and manage digital campaigns across Meta and Google Ads. You will translate insights into actionable plans, collaborate with cross‑functional teams, and optimize performance to meet client objectives.

The role emphasizes hands‑on activation, reporting, and continuous optimization, with a focus on data, audience intelligence, and campaign effectiveness across digital channels.

Qualifications

• 3+ years in an agency, tech startup, marketing or media role.
• Bachelor’s, Master’s, or Associate in Business/Marketing/Market Research.
• Advanced English level.
• Proven experience as a Media Planner or Digital Campaign Manager; digital media experience preferred.

Responsibilities

• Develop strategic, data-driven media plans based on client objectives and KPIs.
• Recommend channel mix, budgets, audience strategy, flighting for paid media.
• Conduct audience, category, and landscape research to inform planning.
• Translate consumer behavior and platform insights into media strategies.
• Develop media briefs, planning frameworks, and client-facing deliverables.
• Support integrated planning across digital channels and broader media ecosystem.
• Setup, launch, manage, and optimize campaigns in Meta Ads Manager and Google Ads.
• Monitor performance and optimize for reach, engagement, traffic, and CPA/ROAS.
• Analyze data to identify trends and opportunities for improvement.
• Conduct ongoing testing across audiences, creatives, placements, and bidding.

Skills

Strategic Planning

Digital Campaigns

Data Analysis

Communication

Project Management

Campaign Optimization

Campaign QA

Education

Bachelor’s/Master’s/Associate in Business/Marketing/Market Research

Tools

Meta Ads Manager

Google Ads

Amazon Advertising/Amazon DSP

Job description

Helios Media is seeking a skilled Media Planner to craft strategic, data‑driven media plans and manage digital campaigns across Meta and Google Ads. You will translate insights into actionable plans, collaborate with cross‑functional teams, and optimize performance to meet client objectives.

The role emphasizes hands‑on activation, reporting, and continuous optimization, with a focus on data, audience intelligence, and campaign effectiveness across digital channels.