Senior Media Planner

Omnicom Media Asia Pacific; Singapore; On-site; SGD 48,000 - 72,000; Full time

Job summary

Omnicom Media Asia Pacific is seeking a capable planner/senior planner to oversee the planning, optimization and activation of campaigns across clients. You will manage channels such as Paid Search, TikTok and Facebook Ads Manager, monitoring performance and providing data-driven insights.

The role requires proficiency in Excel and reporting, clear communication with stakeholders, and the ability to handle multiple tasks in a fast-paced environment while ensuring budgets are tracked and spent

Qualifications

• Minimum 2 years in digital/integrated planning.
• Experience in social set up and optimization.
• Minimum 1 year of planning with omnichannel exposure is a plus.

Responsibilities

• Plan, setup and manage digital advertising channels including Paid Search, TikTok and Facebook Ads Manager.
• Monitor and optimize campaigns to meet business objectives with efficiency and scale.
• Prepare performance marketing recommendations and annual plan presentations.

Skills

Digital planning

Social media setup

Omnichannel planning

Campaign data analysis

Excel

Communication

Budget management

Tools

DV360

TTD

Campaign Manager Floodlight

Google Ads

Facebook Ads Manager

Job description

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the world’s largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industry’s most powerful portfolio of Identity (Acxiom RealID), Commerce (Flywheel), and Intelligence (Q) assets to design dynamic Growth Ecosystems that enable the world’s most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com.

Scope of role:

The team has a market-leading position in implementational / executional management. As a planner/senior planner, you will be tasked with the planning, optimization and activation of campaigns across clients.

Reporting Structure:

• You report to the Manager/Director in the team

Key Responsibilities:

• Plan, setup and manage all digital advertising channels primarily Paid Search (Google Ads, Bing Ads), TikTok and Facebook Ads Manager
• Monitor and optimize channels and campaigns to achieve business objectives with efficiencies and scale
• Assist in the preparation and rationale of performance marketing recommendations and annual plan presentations
• Ensure budgets are tracked and spent efficiently
• Perform data analysis and provide thought leadership based on consumer insights where relevant
• Comfortable dealing with numbers and dealing with technology platforms, ability to articulate and put together sound recommendations
• Develop and update client performance reports and analyse and format data, gather costs, supply insights and commentary. Clear verbal and written communication skills
• Competency with figures and simple calculations - including pivot tables, charts and formulae
• Use Microsoft Excel to manipulate data and create client facing reports for Search, Display, YouTube, Social
• Own budget planning & tracking (media finance) for the campaigns under your belt

Required Skills:

• Min 2 years of digital/integrated planning experience
• Min 2 years experience in social set up and optimization.
• Minimum 1 year of planning experience, with exposure in omnichannel (Programmatic, Offline, etc.) planning considered a plus
• Basic experience of pulling Campaign Manager Floodlight reports is required
• Knowledge of Programmatic (DV360, TTD) media planning and setup is a plus
• Knowledge in SEM planning and activation (bonus)
• Attention to detail is a must; accuracy in work is the top KPI
• Able to articulate and communicate clearly and persuasively
• Able to multitask and manage expectations of multiple stakeholders
• Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Excellent verbal and written communication skills

Personal Attributes:

• Strong attention to detail
• Prior experience in a media agency preferred
• Business savvy
• Ability to present and communicate ideas in a coherent and effective manner
• Great interpersonal and communication skills internally, with media owners and clients
• Be a proactive self-starter and ability to handle multiple tasks in a fast-paced environment under tight deadlines