Media Planner

Helios WorldWide; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Helios Media is seeking a skilled Media Planner to craft strategic, data‑driven media plans and manage digital campaigns across Meta and Google Ads. You will translate insights into actionable plans, collaborate with cross‑functional teams, and optimize performance to meet client objectives.

The role emphasizes hands‑on activation, reporting, and continuous optimization, with a focus on data, audience intelligence, and campaign effectiveness across digital channels.

Qualifications

• 3+ years in an agency, tech startup, marketing or media role.
• Bachelor’s, Master’s, or Associate in Business/Marketing/Market Research.
• Advanced English level.
• Proven experience as a Media Planner or Digital Campaign Manager; digital media experience preferred.

Responsibilities

• Develop strategic, data-driven media plans based on client objectives and KPIs.
• Recommend channel mix, budgets, audience strategy, flighting for paid media.
• Conduct audience, category, and landscape research to inform planning.
• Translate consumer behavior and platform insights into media strategies.
• Develop media briefs, planning frameworks, and client-facing deliverables.
• Support integrated planning across digital channels and broader media ecosystem.
• Setup, launch, manage, and optimize campaigns in Meta Ads Manager and Google Ads.
• Monitor performance and optimize for reach, engagement, traffic, and CPA/ROAS.
• Analyze data to identify trends and opportunities for improvement.
• Conduct ongoing testing across audiences, creatives, placements, and bidding.

Skills

Strategic Planning

Digital Campaigns

Data Analysis

Communication

Project Management

Campaign Optimization

Campaign QA

Education

Bachelor’s/Master’s/Associate in Business/Marketing/Market Research

Tools

Meta Ads Manager

Google Ads

Amazon Advertising/Amazon DSP

Job description

Job Title: Media Planner

Location: Singapore Land Tower (On - site)

Company: Helios Media

About Us:

At Helios, we embrace the power of innovation and forward-thinking, understanding that ideas can transcend borders and create a ripple effect globally. We pride ourselves on our ability to turn pragmatic concepts into proven realities, making excellence in execution our standard. In a world where change is the only constant, we thrive on the edge, transforming ambition into tangible success.

Our company was founded on a vision of illuminating new possibilities for our clients. From the very beginning, we’ve been dedicated to guiding businesses to new heights, evolving from a spark of inspiration into a guiding light in the industry. We see growth as an ongoing journey, continually pushing the limits, embracing new challenges, and learning from every experience.

Join us as we redefine what’s possible and shape the future together.

Job Overview:

We are seeking a Media Planner who combines strong strategic media planning capabilities with hands-on digital campaign management experience.

This role will be responsible for developing integrated media strategies, translating business and audience insights into actionable media plans, and directly supporting the setup, launch, optimization, and reporting of campaigns across key digital platforms.

The ideal candidate is equally comfortable building a media plan and working directly within advertising platforms. Hands‑on experience with Meta Ads Manager and Google Ads is required, while experience with Amazon Advertising / Amazon DSP is a strong plus.

The Media Planner will work across multiple client accounts and collaborate closely with strategy, account management, creative, and media operations teams to ensure campaigns are strategically sound, executed accurately, and continuously optimized against business objectives.

Qualifications:

• 3+ years experience in an agency, tech startup, marketing, integrated marketing communications, or media sales role.
• Graduate of a Bachelor’s, Master’s, or Associate’s degree program focused on Business, Communication, Marketing, and Market Research fields.
• Advance English Level
• Proven experience as a Media Planner or Digital Campaign Management; experience in digital media is preferred
• Broad knowledge of media channels
• Excellent communication skills
• Ability to work within large sets of data and numbers
• Familiarity with campaign evaluation metrics and media buying
• Demonstrates accountability and strong organizational skills
• Strong presentation, analytical and problem solving skills.
• Demonstrated ability to lead and manage multiple projects with a broad range of internal and external constituents simultaneously.
• Demonstrated ability to think strategically about complex issues and develop recommendations and action plans.

Responsibilities:

Media Strategy & Planning

• Develop strategic, data‑driven media plans based on client objectives, target audiences, budgets, market insights, and campaign KPIs.
• Recommend the appropriate channel mix, budget allocation, audience strategy, campaign structure, and flighting approach across paid media channels.
• Conduct audience, competitor, category, and media landscape research to identify opportunities and inform planning recommendations.
• Translate consumer behavior, audience trends, and platform insights into actionable media strategies.
• Develop media briefs, planning frameworks, presentations, reports, and other client‑facing deliverables.
• Support integrated media planning across digital channels while maintaining an understanding of the broader media ecosystem.

Campaign Activation & Optimization

• Hands‑on setup, launch, management, and optimization of campaigns across Meta Ads Manager and Google Ads.
• Manage campaign components including targeting, bidding, budgets, placements, creative rotations, conversion objectives, and campaign structure.
• Monitor campaign performance and proactively optimize based on KPIs including reach, engagement, traffic, conversions, CPA/CAC, ROAS, and other business objectives.
• Analyze campaign and platform data to identify performance trends, opportunities, and areas for improvement.
• Conduct ongoing testing across audiences, creative, placements, bidding strategies, and campaign structures.
• Perform campaign QA to ensure accurate setup, tracking, budgets, targeting, and creative implementation prior to launch.
• Experience managing Amazon Advertising, Amazon DSP, or other retail media platforms is a strong plus.

Reporting & Insights

• Monitor campaign pacing and performance across assigned accounts.
• Develop regular performance reports that go beyond reporting metrics to provide clear insights, learnings, and actionable recommendations.
• Identify trends across campaign, audience, and creative performance and translate findings into optimization opportunities.
• Partner with internal teams to continuously improve campaign efficiency and overall media effectiveness.

Client & Cross‑Functional Collaboration

• Work closely with account management, creative, strategy, and media operations teams to ensure campaigns are delivered accurately, on time, and within budget.
• Develop strong client‑facing communication and presentation skills and participate in client meetings, campaign reviews, and strategic discussions.
• Clearly communicate campaign performance, insights, recommendations, and next steps to both internal and external stakeholders.
• Manage multiple campaigns and client priorities simultaneously while maintaining strong attention to detail and accountability.

Recruitment Process:

You will be contacted by our team within 72 hours of submitting your application. Our recruitment process typically takes no longer than 30 days from the first interview, and all candidates will be notified of the outcome.

Helios Worldwide is an Equal Opportunity Employer committed to providing a workplace free from discrimination and harassment. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other characteristic protected by applicable law.

AI and Recruitment Transparency: “To ensure a fair and efficient application process, Helios may utilize automated tools or Artificial Intelligence (AI) to assist in the screening and evaluation of candidates. These tools are designed to help our recruiters identify relevant skills and qualifications more effectively. We remain committed to human‑led hiring; all final employment decisions are made by our hiring team. We do not use AI to substitute human judgment or to engage in any form of prohibited discrimination.