Marketing Campaigns Manager

GenScript Biotech Corp.; Singapore; On-site; SGD 85,000 - 125,000; Full time

Job summary

GenScript Biotech Corp. in Singapore seeks a senior marketing professional to transform business needs into impactful campaigns across channels, leveraging data-driven insight and audience targeting.

You will lead strategy, content development, and omni-channel execution while aligning with brand guidelines and coordinating with product managers and regional marketers. Strong storytelling and analytics are essential to drive performance and brand growth.

Qualifications

• 5+ years of experience in marketing campaign strategy and execution.
• Fluent spoken English with excellent reading and writing skills.
• Strong market insight, analytical ability and strategic thinking.
• Ability to coordinate plans with product managers, regional marketers and channels.

Responsibilities

• Work with cross-functional teams on marketing briefs and customer understanding to transform business needs into campaigns.
• Provide insight-driven and targeted creative strategy and planning, including audience definition and omni-channel content development.
• Oversee creation of visuals, emails, social content, and other materials aligned with brand guidelines.
• Build storytelling of the GenScript LSG brand across campaigns with consistency across channels.
• Monitor progress and analyze campaign effectiveness; provide reports and optimization suggestions.
• Lead the campaigns team’s engagement, development, and performance assessment.

Skills

Marketing campaign strategy

Cross-functional collaboration

Digital marketing

Brand storytelling

Campaign analytics

Project management

Education

Bachelor

Job description

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns.
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods.
• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
• Build the storytelling of the Genscript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points.
• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials.
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.

Qualifications:

• Bachelor’s degree or above, major is not limited.
• 5+ years of experience related to marketing campaign strategy and execution.
• Educational background or work experience in biomedical/biotechnology industry is preferred.
• Familiar with the process and methods of marketing campaign planning, execution and analysis, familiar with digital marketing channels and strategies.
• Experience in planning and implementing large-scale online/offline activities is preferred.
• Strong market insight, analytical ability and strategic thinking.
• Strong organization, coordination and communication skills, able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
• Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
• Fluent spoken English, excellent reading and writing skills are required.