Strategic F&B Marketing Manager – Hotels & Dining

phoenix opco pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Phoenix Opco Pte. Ltd. seeks an experienced F&B Marketing Manager to lead strategic marketing, branding, communications, and customer engagement for its hotel and food & beverage operations in Singapore and overseas.

You will develop and execute marketing plans, manage integrated campaigns and events, analyse market trends and guest insights, and collaborate with F&B, Operations, Sales and Revenue teams to drive guest acquisition, loyalty, and revenue growth.

Qualifications

• Minimum 7 years of relevant experience in marketing, brand management, or digital marketing.
• Proven experience developing strategic marketing plans that drive customer acquisition and revenue.
• Strong knowledge of digital marketing, CRM, content marketing, social media analytics.
• Excellent communication, project management, and stakeholder relationship skills.

Responsibilities

• Develop and execute marketing and communications plans to support objectives and brand growth.
• Plan and run integrated campaigns, promotions, events, and initiatives to boost patronage and spend.
• Analyse market trends and guest insights to identify growth and strengthen positioning.
• Improve brand awareness, engagement, database growth, loyalty, and online visibility.
• Oversee digital marketing, CRM campaigns, email marketing, and marketing automation.
• Use data and analytics to build targeted programmes and improve ROI.
• Build relationships with media partners, influencers, tourism organisations, and industry partners.
• Manage PR initiatives including media outreach, press releases, and reputation management.
• Collaborate with F&B, Operations, Sales, and Revenue to support outlets and new menus.
• Identify and manage partnerships that generate revenue and extend brand reach.
• Manage annual marketing budgets, agencies, and content creators.
• Monitor KPIs: revenue contribution, guest capture, CAC, social, site traffic, media coverage, ROI.
• Prepare performance reports and strategic recommendations for senior management.
• Lead cross-functional marketing initiatives and foster innovation and commercial excellence.

Job description

Phoenix Opco Pte. Ltd. seeks an experienced F&B Marketing Manager to lead strategic marketing, branding, communications, and customer engagement for its hotel and food & beverage operations in Singapore and overseas.

You will develop and execute marketing plans, manage integrated campaigns and events, analyse market trends and guest insights, and collaborate with F&B, Operations, Sales and Revenue teams to drive guest acquisition, loyalty, and revenue growth.