Strategic Distribution & Trade Manager

Sika; Singapore; On-site; SGD 90,000 - 160,000; Full time

Job summary

Sika in Singapore is seeking an experienced Distribution Manager to lead the development, management, and optimization of our distribution network across retail and modern trade channels. You will drive commercial performance and build strong partnerships with distributors and retailers to deliver value to customers.

The role oversees inventory across the network, leads field teams, collaborates with logistics, and tracks performance metrics to inform strategic adjustments and ensure timely

Qualifications

• Proven track record in distribution network management across retail and modern trade.
• Strong negotiation skills with distributors and retailers.
• Ability to analyze performance metrics and drive improvements.

Responsibilities

• Develop and execute comprehensive distribution strategies across retail and modern trade channels, identifying and cultivating new distribution partnerships in high-potential markets.
• Negotiate and formalize commercial agreements with distributors, retailers, and modern trade partners while ensuring optimal product placement and visibility in target outlets.
• Establish and monitor sales objectives by zone and channel, analyzing commercial performance metrics including sell-in/sell-out data, market share, and profitability to drive continuous improvement.
• Implement promotional initiatives and sales support programs that enhance market penetration and strengthen distributor engagement.
• Oversee inventory management across the distribution network, proactively monitoring stock levels to prevent stockouts and overstock situations.
• Lead and motivate field teams including merchandisers, promoters, and sales representatives, ensuring consistent execution of distribution strategies and brand standards.
• Conduct regular performance reviews with distributors and key partners, providing coaching and product training to enhance their effectiveness and market presence.
• Collaborate closely with logistics and supply chain teams to ensure timely and accurate order fulfillment, maintaining service quality standards.
• Monitor compliance with commercial policies, pricing structures, and discount guidelines across all distribution channels.
• Generate detailed weekly and monthly activity reports, tracking key performance indicators such as revenue, margins, geographic coverage, and point-of-sale visibility.
• Conduct competitive analysis and market intelligence gathering to identify opportunities for strategic adjustments and innovation in distribution approach.
• Participate in sales forecasting and supply planning processes to align inventory with market demand.

Job description

Sika in Singapore is seeking an experienced Distribution Manager to lead the development, management, and optimization of our distribution network across retail and modern trade channels. You will drive commercial performance and build strong partnerships with distributors and retailers to deliver value to customers.

The role oversees inventory across the network, leads field teams, collaborates with logistics, and tracks performance metrics to inform strategic adjustments and ensure timely